I've recommended Mothers Back to Black many times and use it on the exterior of my new Nitro SXT. It's the best around. On the interior vinyl, rubber & plastic Armor All... Turtle Wax 2001 or my favorite 303 Super Protectant all do a fine job.
Very important notes:
#1 Never use tire shine on anything but tires! It will be a greasy MESS!
#2 Contrary to popular beliefs Armor All type products ARE NOT very good over time on leather interiors! They'll shine leather and they're not particuarly greasy but over time they tend to dry out leather and can cause cracking. Use a product specifically for leather on leather... there are many car care products just for this.