SIRIUS Satellite Radio Adds FORMULA 1 Motor Racing to Sports Programming Lineup
SIRIUS delivers more than 125 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 67 music channels available nationwide. SIRIUS also delivers 61 channels of sports, news, talk, entertainment, traffic, weather and data. All SIRIUS programming is available for a monthly subscription fee of only $12.95. (PRNewsFoto/SIRIUS SATELLITE RADIO INC.)
NEW YORK, NY UNITED STATES
SIRIUS Will Be Exclusive North American Radio Broadcaster of F1
Races will be available for first time to U.S. radio audience; Grand Prix
events to air nationwide exclusively on SIRIUS channel 125
NEW YORK, May 22 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio
(Nasdaq: SIRI) and Formula One Management have entered into an agreement
that will make SIRIUS the exclusive North American radio broadcaster of all
FORMULA 1 (F1) races, marking the U.S. radio premiere of the high-profile
sport.
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SIRIUS' F1 schedule kicks off this weekend with live coverage of the
Monaco Grand Prix in Monte Carlo (Sunday, May 25 at 8:00 am ET), one of the
world's most prestigious and challenging motor racing events, exclusively
on SIRIUS channel 125. Often referred to as the crown jewel of F1, the
Monaco Grand Prix is one of the only street circuits in use. SIRIUS will
broadcast the entire remainder of the 2008 calendar's races live nationwide
on SIRIUS 125, including the first-ever F1 night race, being held in
Singapore on September 28.
"We are very happy to be associated with SIRIUS Satellite Radio, and
that they will broadcast our races into North America," said Bernie
Ecclestone, Chief Executive of Formula One Management.
"FORMULA 1 is a worldwide spectacle, blending international backdrops
and advanced automotive technology from some of the best brands in motor
racing with extremely talented drivers racing the world's most challenging
circuits," said Scott Greenstein, SIRIUS' President of Entertainment and
Sports. "SIRIUS is thrilled to deliver the high-profile excitement of F1 to
our subscribers, with live coverage of races from each exotic location,
giving North American racing fans unprecedented access to this unique
sport."
The FIA FORMULA 1 WORLD CHAMPIONSHIP is the highest end of open wheeled
motor racing and a single season can consist of a series of 18 races, known
as Grands Prix, run from March to November on road course circuits, and in
a few cases on closed city streets. The cars race at high speeds, exceeding
200 mph, and the results of each race are combined to determine two annual
World Championships, one for drivers and one for constructors (teams).
The reigning drivers' champion is FERRARI driver Kimi Raikkonen of
Finland, who is currently the top points holder this season (35), ahead of
FERRARI driver Felipe Massa of Brazil (28) and MCLAREN/MERCEDES driver
Lewis Hamilton of Great Britain (28). The reigning constructor's champion
is SCUDERIA FERRARI.
2008 FORMULA 1 Motor Racing on SIRIUS:
Dates Race (City) Channel
May 25 Monaco Grand Prix (Monte-Carlo) 125
Jun. 8 Canadian Grand Prix (Montreal) 125
Jun. 22 French Grand Prix (Magny-Cours) 125
Jul. 6 British Grand Prix (Silverstone) 125
Jul. 20 German Grand Prix (Hockenheim) 125
Aug. 3 Hungarian Grand Prix (Budapest) 125
Aug. 24 European Grand Prix (Valencia) 125
Sep. 7 Belgian Grand Prix (Spa-Francorchamps) 125
Sep. 14 Italian Grand Prix (Monza) 125
Sep. 28 Singapore Grand Prix (Singapore) 125
Oct. 12 Japanese Grand Prix (Fuji Speedway) 125
Oct. 19 Chinese Grand Prix (Shanghai) 125
Nov. 2 Brazilian Grand Prix (Sao Paulo) 125
FORMULA 1 complements an extensive auto racing lineup on SIRIUS that
includes every NASCAR race, exclusive shows hosted by star drivers Tony
Stewart and Juan Pablo Montoya, plus 24 hour racing talk on SIRIUS NASCAR
Radio, channel 128.
The addition of FORMULA 1 also expands the European sports programming
available to SIRIUS listeners on channel 125, which already features
English Premier League and Champions League soccer, including every Chelsea
FC match, plus Celtic FC matches from the Scottish Premier League.
For more information visit
SIRIUS Satellite Radio - The Best Radio On Radio.
About SIRIUS
SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of
the best programming in all of radio. SIRIUS is the original and only home
of 100% commercial free music channels in satellite radio, offering 69
music channels. SIRIUS also delivers 65 channels of sports, news, talk,
entertainment, traffic, weather and data. SIRIUS is the Official Satellite
Radio Partner of the NFL, NASCAR, NBA, and broadcasts live play-by-play
games of the NFL, NBA, as well as live NASCAR races. All SIRIUS programming
is available for a monthly subscription fee of only $12.95.
SIRIUS Internet Radio (SIR) is an Internet-only version of the SIRIUS
radio service, without the use of a radio, for the monthly subscription fee
of $12.95. SIR delivers more than 80 channels of talk, entertainment,
sports, and 100% commercial free music.
SIRIUS Backseat TV (TM) is the first ever live in-vehicle rear seat
entertainment featuring three channels of children's programming, including
Nickelodeon, Disney Channel and Cartoon Network, for the subscription fee
of $6.99 plus applicable audio subscription fee.
SIRIUS products for the car, truck, home, RV and boat are available at
shop.sirius.com and in more than 20,000 retail locations, including Best
Buy, Circuit City, Crutchfield, Target, Wal-Mart, Sam's Club and
RadioShack.
As of December 31, 2007, SIRIUS radios were available as a factory and
dealer-installed option in 116 vehicle models and as a dealer
only-installed option in 37 vehicle models.
SIRIUS has agreements with Aston Martin, Audi, Bentley, BMW, Chrysler,
Dodge, Ford, Jaguar, Jeep, Kia, Land Rover, Lincoln, Maybach, Mazda,
Mercedes-Benz, Mercury, MINI, Mitsubishi, Rolls-Royce, Volvo, and
Volkswagen to offer SIRIUS radios as factory or dealer-installed equipment
in their vehicles. SIRIUS has relationships with Toyota and Scion to offer
SIRIUS radios as dealer-installed equipment, and a relationship with Subaru
to offer SIRIUS radios as factory or dealer-installed equipment. SIRIUS
radios are also offered to renters of Hertz vehicles at airport locations
nationwide.
Click on
SIRIUS Satellite Radio - The Best Radio On Radio to listen to SIRIUS live, or to purchase a
SIRIUS radio and subscription.
FORMULA ONE, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND
PRIX and translations thereof are trademarks of Formula One Licensing BV, a
Formula One Group Company. Licensed by Formula One Administration Limited,
a Formula One Group Company. All rights reserved.
Any statements that express, or involve discussions as to,
expectations, beliefs, plans, objectives, assumptions, future events or
performance with respect to SIRIUS Satellite Radio Inc. are not historical
facts and may be forward-looking and, accordingly, such statements involve
estimates, assumptions and uncertainties which could cause actual results
to differ materially from those expressed in any forward-looking
statements. Accordingly, any such statements are qualified in their
entirety by reference to the factors discussed in our Annual Report on Form
10-K for the year ended December 31, 2007 filed with the Securities and
Exchange Commission. Among the significant factors that could cause our
actual results to differ materially from those expressed are: our pending
merger with XM Satellite Radio Holdings, Inc. ("XM"), including related
uncertainties and risks and the impact on our business if the merger is not
completed; any events which affect the useful life of our satellites; our
dependence upon third parties, including manufacturers of SIRIUS radios,
retailers, automakers and programming providers; and our competitive
position versus other audio entertainment providers.
P-SIRI
Media Contact:
Andrew FitzPatrick
SIRIUS
212 901 6693
afitzpatrick@siriusradio.com
SOURCE SIRIUS Satellite Radio
