Chrysler still enthusiastic about the Chinese auto market

Jun. 15, 2007 (China Knowledge) – Recently, DaimlerChrysler underwent reorganization with Cerberus Capital Management LP gaining 80.1% of Chrysler Group and DaimlerChrysler retained the rest. "However, it will not affect Chrysler’s business in the Chinese market and we will continue to release our models in China", remarked Simon Elliott, president and CEO of Chrysler (China) Sales Company.


Chrysler China is keen to continue the momentum built up by the successful introduction of the Chrysler 300C model. The model’s monthly sales averaged 1,300 per month and Beijing Benz-DaimlerChrysler is going to introduce another Chrysler model, the Sebring soon.

We are really keen on the Chinese market, and we will have 10 models including the Chrysler 300C here in China by the first quarter of next year", commented Eric Ridenour, chief operating officer of Chrysler Group. "Chrysler and Jeep brands will have more than 60 dealers for a total of 130 next year in China, while Dodge will have 60 independent dealers by the end of this year."



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