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Statement on Agency Repositioning
May 12, 2010
The following statement can be attributed to Chrysler Group LLC:
In order to continue to effectively communicate the direction of the Chrysler, Dodge, Jeep® and Ram Truck brands, the company has repositioned some agency responsibilities. These changes enable each of the agencies to be more responsive to the individual brand needs and allow Chrysler Group to continue its renewed focus.
As multicultural segments become more important for Chrysler Group’s success in the U.S. market, GlobalHue will lead all multicultural strategies for Chrysler, specifically for Dodge, Ram Truck and Jeep brands. Due to this increased responsibility for GlobalHue, Wieden+Kennedy will develop the creative for the marketing and advertising for the launch of the all-new 2011 Jeep Grand Cherokee. GlobalHue will remain the Lead Agency for the Jeep Brand.
Each of our four agencies will continue to work as the lead agency for each of their respective brands.
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Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
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