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Chrysler Group LLC Announces Changes to Jeep® Brand Organization

Auburn Hills, Mich., Jul 6, 2009 -

Chrysler Group LLC today announced the following appointments within its Jeep® Brand organization, led by Michael Manley, President and Chief Executive Officer -- Jeep Brand.

* Robert Hegbloom was appointed Head of Jeep Product Marketing – Grand Cherokee and Commander. In this position, Mr. Hegbloom will be responsible for product positioning, pricing, marketing programs and promotions, brand product requirements and profit planning.

* Chris Ellis has been appointed to Head of Jeep Product Marketing – Wrangler and Liberty. In this position, Mr. Ellis will be responsible for product positioning, pricing, marketing programs and promotions, brand product requirements and profit planning.

* Kimberly Adams House was appointed Head of Jeep Product Marketing – Compass and Patriot. In this position, Ms. Adams House will be responsible for product positioning, pricing, marketing programs and promotions, brand product requirements and profit planning. She will also serve in an interim capacity as Jeep Brand Communications. In this role, Ms. Adams House will be responsible for Jeep Brand image, positioning, analysis, accessories, merchandising and owner clubs.

* Anant Kamat has been appointed Head of Jeep Marketing Mix and Product Optimization. In this position, Mr. Kamat will be responsible for demand planning and forecasting, inventory planning, product mix analysis and incentives analysis.


Today's announcements are immediately effective. Further organizational alignments will be announced at a later time.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Mopar® and Global Electric Motors (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.