2010 New York Auto Show News Coverage

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For 2010 the New York Auto Show has a bit of everything and continues to deliver with a concentrated presence of luxury vehicles. But this year the luxury fits into numerous niche segments. On one end, there's the world premiere of the 2011 Infiniti QX56 SUV, while on the other there's the North American debut of the Lexus CT200h hybrid hatchback. Luxury will even take wagon form, with Acura announcing the TSX Sport Wagon, while rumors suggest Cadillac will unveil a CTS-V SportWagon. Heck, Hyundai even has a flagship luxury sedan, called the Equus, that is designed to compete with cars like the Mercedes S-Class. Aston Martin is showing its four-door Rapide and Porsche has on display its Cayenne S Hybrid SUV.

In more traditional luxury, BMW is unveiling the all-new 2011 5 Series for the first time in North America, flanked by the facelifted 3 Series, 335is, 2011 X5 and Alpina B7.

Outside the luxury sphere there are exciting vehicles, including crossovers like the Nissan Juke, Mitsubishi Outlander Sport, 2011 Kia Sportage and MINI Countryman. And when it comes to sedans, the Korean automakers are showing important new contenders like the 2011 Kia Optima, as well as turbocharged and hybrid versions of the Hyundai Sonata.

And after unveiling the all-new Legacy and Outback last year, Subaru has the incredible new Impreza WRX which gains the STI's wide-body for 2011.

2010 New York Auto Show News Coverage

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Dodge: The Full-of-life Brand Delivers More Style, Capability and Value

New York , Mar 31, 2010 - The Dodge brand is charging into the 2010 New York International Auto Show with its upgraded product portfolio, including new lifestyle packages designed to meet the needs of new 2010 Dodge Grand Caravan, Dodge Caliber, Dodge Avenger, Dodge Charger, Dodge Journey and Dodge Nitro model customers. In addition, the 2010 Dodge Challenger celebrates 40 years of modern muscle-car design and performance with all-new Furious Fuchsia R/T Classic and SRT8® editions at this year’s auto show.

“In time for April’s ‘Minivan Month,’ the Dodge brand is adding the new Dodge Grand Caravan Crew model, loaded with our most popular features including segment-exclusive Stow `N Go seating and storage system, iPod Control and Parkview rear back-up camera,” said Ralph Gilles—President and CEO, Dodge Brand, Chrysler Group LLC. "And to maximize the unique lifestyles of our Dodge customers and large number of brand enthusiasts, the complete 2010 Dodge lineup features new lifestyle packages designed and engineered to deliver outstanding value though combinations of class-leading innovation, thoughtful features, safety, technology, more power, style and, ultimately, driving excitement."

The entire lineup of 2010 Dodge brand lifestyle packages will arrive at Dodge dealerships nationwide in the spring of 2010.

All-new Hero and Crew Models Deliver More Performance and Expressive Styling to the 2010 Dodge Grand Caravan Lineup
The Dodge Grand Caravan — the original family room on wheels with more than 26 years of unsurpassed leadership and more than 12 million vehicles sold — offers customers two new performance-focused and tech-savvy minivan models, packaged with even more features that are designed to add value and meet the different lifestyle needs of every family.

For the young family seeking convenience, utility and affordability, the all-new 2010 Dodge Grand Caravan Hero features a powerful 3.8-liter V-6 engine with 197 horsepower (147 kW) and a six-speed Auto Stick transmission. Based on the Dodge Grand Caravan SE model, the new Hero model adds more standard equipment, including the minivan-first Stow `N Go® seating-and-storage system, 16-inch aluminum wheels, Electronic Stability Control (ESC), power-adjustable heated mirrors, side-curtain air bags, tri-zone climate control, sunscreen glass, power second- and third-row vents, roof rack, Satin Silver center bezel, leather-wrapped steering wheel and shifter knob, steering-wheel-mounted audio controls, six-speaker sound and SIRIUS Satellite Radio. Entertainment Group I, which features a 9-inch overhead DVD screen, Media Center™ 430 touch-screen radio with 30-gigabyte hard drive and Parkview® rear back-up camera, also is available.

With more power, 17 city / 25 highway miles per gallon (mpg) fuel economy label and a vast array of technology features, the all-new 2010 Dodge Grand Caravan Crew model targets customers looking for next-level performance, technology, style and value. The Dodge Grand Caravan Crew model includes a 251 horsepower (189 kW) aluminum 4.0-liter engine, six-speed Auto Stick transmission, 17-inch aluminum wheels, minivan-first power-sliding doors and power liftgate, segment-exclusive Stow `N Go seating and storage system, Media Center 430 touch-screen radio with 30-gigabyte hard drive and Parkview™ rear back-up camera, iPod® Control, auto-dimming rearview mirror, SIRIUS Satellite Radio, leather-wrapped steering wheel and shift knob, steering-wheel mounted audio controls, power-adjustable pedals, chrome crosshair grille and exterior accents, and fog lamps. Uconnect™ Phone with voice commands and the innovative Entertainment Group II, with segment-exclusive second- and third-row 9-inch DVD screens also are available.

New 2010 Dodge Charger Models: More Power, Value and Refinement
Delivering more excitement, functionality and value, the 2010 Dodge Charger offers several all-new packages targeted at individual customer lifestyles and upgraded with more popular customer features, including available all-wheel-drive capability at a more affordable price.

The new Dodge Charger 3.5 model gives customers looking for style, convenience and affordability a slew of standard features, including a 24-valve 3.5-liter V-6 engine, ESC, Anti-lock Brake System (ABS), all-speed traction control, SIRIUS Satellite Radio and chromed crosshair grille.

For customers looking for more all-weather capability and value, the 2010 Dodge Charger 3.5 AWD includes all the standard features of the rear-wheel-drive model and adds an advance all-wheel-drive system. The Dodge Charger’s all-wheel-drive system features an active transfer case and exclusive front-axle disconnect for maximum efficiency. No other major manufacturer offers these two independent technologies together. The unique system seamlessly transitions between rear-wheel drive and all-wheel drive with no driver intervention. When all-wheel drive is not required, the system automatically disconnects the front axle to maximize fuel economy, while still delivering the outstanding performance and handling inherent in rear-wheel drive.

Delivering solid performance, handling and utility, the all-new 2010 Dodge Charger Rallye model gives customers who require efficiency, more aggressive styling and improved on-road handling than the model it replaces. The all-new Dodge Charger Rallye includes a 3.5-liter V-6 engine, touring-tuned suspension, 18-inch aluminum wheels, rear sway bar and rear deck-lid spoiler. For even more style, 20-inch chrome-clad aluminum wheels with P245/45R20 Goodyear Eagle RS-A all-season performance tires are available.

For customers who want even more comfort and convenience with great tunes, the all-new Rallye Chrome & Leather package includes all the features of the Dodge Charger Rallye model and adds Royale leather seats, 18-inch chrome-clad aluminum wheels, power leather-trimmed heated front seats, leather-wrapped steering wheel and shift knob, dual-zone automatic temperature control, automatic headlamps, express-up/down front windows and Boston Acoustics six-speaker system with 276-watt Digital Signal Processing (DSP) amplifier. All-wheel drive with active transfer case and front-axle disconnect is available.

With its performance, handling, technology and legendary 5.7-liter HEMI® V-8 engine with fuel-saving Multi-displacement System (MDS) technology, the new 368 horsepower (274 kW) 2010 Dodge Charger R/T is the very definition of an authentic, modern, muscle sedan. New standard equipment in the Dodge Charger R/T includes the Media Center 430 touch-screen radio with 30-gigabyte hard drive for media storage, iPod Control, Uconnect Phone for hands-free calling, auto-dimming rearview mirror and rear deck-lid spoiler. Available options include 20-inch chrome-clad aluminum wheels with all-season performance tires and Dodge Charger’s exclusive all-wheel-drive system with active transfer case and front-axle disconnect.

For the customer who demands power and technology with premium audio, the new 2010 Dodge Charger with R/T Chrome & Tunes package includes the equipment from the Dodge Charger R/T and adds 18-inch chrome-clad wheels, security alarm, Electronic Vehicle Information Center (EVIC), “Fuel-saver Mode” display, steering-wheel-mounted audio controls, HomeLink universal transceiver, remote start, LED-illuminated cup holders and door map pockets, and a 5.1-channel Boston Acoustics eight-speaker audio system with 368-watt Digital Signal Processing (DSP) amp. Available options include 20-inch chrome-clad aluminum wheels with all-season performance tires and Dodge Charger’s exclusive all-wheel-drive system with active transfer case and front-axle disconnect.

With 372 horsepower (277 kW) and 400 lb.-ft. (542 N•m) of torque, the R/T Super Track Pak handling package adds maximum driving excitement to the popular R/T Road & Track package and includes 20-inch Goodyear Eagle F1 Super Car tires, front and rear Nivomat self-leveling shock-absorbers, a larger rear-stabilizer bar, a 3.06 rear-axle ratio and less-intrusive ESC.

Furious Fuchsia Celebrates Four Decades of Dodge Challenger Performance
Two of the wildest and rarest 2010 Dodge Challenger special editions will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance: the 2010 Dodge Challenger R/T Classic and Challenger SRT8 Furious Fuchsia editions. With Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challengers deliver the best of modern American muscle-car characteristics — unmistakable design, world-class handling, powerful HEMI V-8 engines and technology — now in one of the most significant hues.

Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are “Challenger” fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage “R/T” badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.

On the interior, the trapezoidal theme of the door panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift “pistol-grip” shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum “throatiness.” And when it’s time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0-60 mph in less than 6 seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

The 400 ultra-exclusive 2010 Dodge Challenger SRT8 Furious Fuchsia versions deliver even more punch with a 6.1-liter HEMI V-8 engine — with engine block lacquered in original HEMI Orange paint — producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.

New 2010 Dodge Journey Models: More Capability, Value and Refinement
Delivering more excitement, functionality and value, the 2010 Dodge Journey SXT with the Crew package includes upgraded features to give customers everything they need at a value they can afford.

A true family vehicle loaded with comfort, premium amenities and refinement—the new 2010 Dodge Journey Crew adds even more features to the already well-equipped Dodge Journey SXT model, including the 5+2 Flexible Seating Group for seven-passenger seating, automatic climate control, premium gauge cluster, SIRIUS Satellite Radio, auto-dimming rearview mirror, remote start, Electronic Vehicle Information Center (EVIC), HomeLink universal transceiver and six premium speakers with subwoofer. In addition to its 3.5-liter V-6 engine with six-speed Auto Stick transmission, the Dodge Journey Crew package features 19-inch chromed aluminum wheels with all-season tires and performance-tuned suspension. MSRP for the 2010 Dodge Journey Crew is $27,495 (including $675 destination).

For luxury-minded customers who want it all, the Dodge Journey R/T now adds even more standard capability and comfort with the leather-trimmed 5+2 Flexible Seating Group for seven-passenger seating and rear-zone climate control. MSRP for the 2010 Dodge Journey R/T is $28,470 (including $675 destination).

All six-cylinder Dodge Journey models offer all-weather AWD capability with an Electronically Controlled Coupling (ECC) for instant torque transfer to the rear wheels when needed. The ECC delivers up to 50:50 front/rear torque bias for maximum all-weather traction.

The 2010 Dodge Journey is a 2010 Top Safety Pick according to the Insurance Institute for Highway Safety (IIHS).

2010 Dodge Caliber: All-new Interior and New Model Lineup
The Dodge Car brand’s compact car gets an all-new refined interior for 2010. Executed with premium materials and detailed craftsmanship, Caliber has an all-new instrument panel design that features a more integrated look and improved ergonomics.

New for 2010 are an additional cubby storage space, center storage bin, larger climate controls and seamless passenger airbag cover. Bright Satin Silver accents add contrast to Dodge Caliber’s interior design, while chromed accents brighten heating, ventilation and air conditioning (HVAC) vents, shift bezel, door handles and cluster rings. New door-trim panels and center console with armrest split-lid feature padded soft-touch materials for improved passenger comfort.

In addition, the new 2010 Dodge Caliber features new lifestyle-oriented models (Express, Mainstreet, Heat, Uptown and Rush) bundled with more features.

For customers looking for efficiency and value, the new 2010 Dodge Caliber Express includes many useful customer-focused features, including standard Uconnect Phone, iPod Control, auto-dimming rearview mirror, SIRIUS Satellite Radio, power windows, mirrors and locks, 115-volt power outlet, cruise control, remote keyless entry, tonneau cover, air conditioning, four-wheel Anti-lock Brake System (ABS) and 2.0-liter 16-valve World Engine with fuel-efficient five-speed manual transmission capable of 31 mpg on the highway. MSRP for the 2010 Dodge Caliber Express is $17,510 (including $630 destination).

The new Dodge Caliber Mainstreet offers the features of the Dodge Caliber Express with added capability and style featuring standard 17-inch aluminum wheels, chromed crosshair grille, body-color door handles, fog lamps, folding front-passenger seat, 60/40 split-folding and reclining rear seat, touring suspension, tachometer and 2.0-liter 16-valve World Gas Engine with second-generation Continuously Variable Transmission (CVT2). MSRP for the 2010 Dodge Caliber Mainstreet is $18,690 (including $630 destination).

For customers looking for capability combined with added technology and refinement, the new Dodge Caliber Uptown adds automatic climate control, heated front seats, five-passenger leather seating, power driver’s seat and four-wheel Anti-lock disc Brakes (ABS) to the Caliber Mainstreet. The Premium Sound Group kicks-up the tunes with the MusicGate Power™ nine-speaker Boston Acoustics system, steering-wheel mounted audio controls and two articulating liftgate speakers. MSRP for the 2010 Dodge Caliber Uptown is $20,625 (including $630 destination).

Compact car buyers looking for a sportier ride have two options from which to choose. The all-new Dodge Caliber Heat model takes the Caliber Mainstreet model and adds a sport-tuned suspension, 18-inch polished-aluminum wheels, four-wheel Anti-lock disc Brakes (ABS), performance steering, color-keyed instrument panel and seats, B- and C-pillar blackout accents and five-speed manual transmission. MSRP for the 2010 Dodge Caliber Heat is $18,625 (including $630 destination).

And for more power, Dodge Caliber Rush includes a unique five-speed manual transmission mated to a larger 2.4-liter World Gas Engine with 172 horsepower (128 kW) and 165 ft.-lb. (224 N•m) of torque. Equipment differences from the Caliber Heat include 18-inch chrome-clad wheels, SRT-designed spoiler, automatic climate control, Premium Sound Group, Media Center 430 radio with touchscreen and 30-gigabyte hard drive. A CVT2 with Auto Stick is optional. MSRP for the 2010 Dodge Caliber Rush is $20,625 (including $630 destination).

All-new Dodge Nitro Model Lineup Gives More Bang for Your Buck
The Dodge Nitro lineup has been revised and renamed for 2010, offering new exterior and interior styling and new standard features and safety and security equipment for 2010. These new models (Heat, Detonator and Shock) provide Nitro customers with more standard content and style with 20-inch aluminum wheels, sunscreen glass and monochromatic exterior paint.

The all-new 2010 Dodge Nitro Heat adds to the previous entry-level model with 20-inch aluminum wheels, body-color grille with bright billets, sunscreen glass and monochromatic exterior paint. The quality-proven 3.7-liter V-6 engine delivering 210 horsepower (157 kW) and 235 lb.-ft. (319 N•m) of torque is available in 4x2 and 4x4 models. MSRP for the 2010 Dodge Nitro Heat 4x2 is $22,335 (including $745 destination).

The Dodge Nitro Detonator packs a punch with 23 percent more horsepower and 12 percent more torque than the Dodge Nitro Heat model. With its standard aluminum 4.0-liter overhead cam V-6 engine, the Nitro Detonator delivers 260 horsepower (194 kW) and 265 lb.-ft. (359 N•m) of torque to the road with a five-speed automatic transmission. The new Dodge Nitro Detonator model features 20-inch platinum-clad aluminum wheels, eight premium speakers
with subwoofer, remote start and Parksense® rear-park assist. MSRP for the 2010 Dodge Nitro Detonator 4x2 is $26,495 (including $745 destination).

The Dodge Nitro Shock adds unique 20-inch aluminum premium-painted wheels, heated leather seats and a sun roof to the Nitro Detonator model. MSRP for the 2010 Dodge Nitro Shock 4x2 is $27,495 (including $745 destination).

The new 2010 Dodge Nitro lineup is now available in nine exterior colors, including Detonator Yellow Clear Coat (late availability).

New 2010 Dodge Avenger Express Model Is Loaded With Value
The new 2010 Dodge Avenger Express model enhances the sedan’s aggressive Dodge styling, adds to its innovative interior features and continues to deliver high levels of reliability and excellent fuel efficiency of 30 miles per gallon (mpg) on the highway.

The all-new Dodge Avenger Express model delivers even more customer value with a wide array of standard features. This new model bundles many popular customer convenience features including power driver’s seat, heated premium cloth seats, heated exterior mirrors, leather-wrapped steering wheel and shift knob, chromed interior accents, Media Center 430 radio with touchscreen and 30-gigabyte hard drive, steering-wheel mounted audio controls, six speakers, 17-inch aluminum wheels, chromed crosshair grille and 2.4-liter World Gas Engine with automatic transmission. MSRP for the 2010 Dodge Avenger Express is $21,970 (including $740 destination).

The 2010 Dodge Avenger equipped with ESC is a 2010 Top Safety Pick according to the IIHS.

The Ultimate American Performance Car Icon: Dodge Viper SRT10
For the final year of production for the current-generation Dodge Viper SRT10, Dodge plans to deliver a vehicle lineup like no other since the introduction of the iconic American sports car in 1992.

The heart of the 2010 Dodge Viper SRT10 remains the venerable 8.4-liter (510 cu. in.) V-10 engine that produces 600 (450 kW) horsepower and 560 lb.-ft. (760 N•m) of torque. Benchmark performance numbers, including 0-60 mph in less than 4 seconds, quarter-mile time in the mid 11-second range and 0-100-0 mph in 11 seconds flat and a top speed of 202 mph, continue to prove how the serious, race-inspired, street-legal two-seater performs without apology.

Body style offerings remain unchanged with the availability of Roadster and Coupe models along with the ACR (American Club Racer) package. Production began in March, and approximately 500 vehicles will be built for the 2010 model year.

With the introduction of two new exterior colors—Toxic Orange Pearl Coat and Bright Silver Metallic Clear Coat—Dodge Viper SRT10 is now available in 12 different colors, the most regularly available choices in one model year. And with six stripe options in the new wider configuration, five different interior color combinations, four different wheel choices and three available interior bezels; the 2010 Viper SRT10 will be available in more than 7,600 combinations—the most for any one model year—significantly adding to the exclusivity of each car like never before.

New across the Viper lineup is a shorter fifth-gear ratio (changing from 0.74 to 0.80) for improved high-speed acceleration and higher straightaway speeds. Acceleration from 0-200 mph has improved by 14 seconds. This improvement is a direct result of the Chrysler Group LLC Street and Racing Technology team’s experience at the 12.9-mile Nürburgring Nordschleife circuit in Germany, where during the lap-record run in 2008, it was found that a revised gear ratio would have resulted in higher top gear acceleration and a quicker lap time.

Viper SRT10 ACR
The Dodge Viper SRT10 ACR receives a new short-throw shifter in 2010 for enhanced driver experience and better performance. The rear wing profile and end plates are redesigned to further optimize the vehicle aerodynamics and improve rear yaw downforce. These changes, combined with the new fifth-gear ratio, result in an increase to the top speed of 4 mph (to 184 mph for the ACR model).

The enhanced four-wheel independent suspension features high-performance aluminum control arms and knuckles, and KW suspension with two-way adjustable competition coil-over shock absorbers with remote reservoirs.

The aerodynamic package features a carbon fiber “fanged” splitter in front and adjustable carbon-fiber wing with seven-position stanchions that allow as much as 1,000 lbs. of downforce at 150 mph. Lightweight wheels, two-piece slotted StopTech brake rotors and Michelin PS Cup tires round out the Dodge Viper ACR package.

New Special, Limited-edition Dodge Viper Models
Numerous special, limited-edition models are planned for the 2010 model year, including the Dodge Viper ACR 1:33 Edition, which will pay tribute to the new production car lap record set on Nov. 24, 2009 at Laguna Seca raceway. The unique two-tone Black Clear Coat/Red Clear Coat exterior color scheme on this model is the opposite form of the original Viper ACR. Interior features include piano black console bezels with red gauge highlights complemented with red accent stitching in the seats. Only 33 cars will be produced as 1:33 Edition Viper ACR models.

Additional special edition models will be announced closer to their individual introductions.

About Dodge
Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles for the 2009 model year: the all-new 2009 Dodge Journey, the brand’s first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment’s only Stow ‘n Go® and Swivel ‘n Go® seating and storage systems. The 2010 Dodge Journey and 2010 Dodge Avenger (with ESC) also earned the 2009 Top Safety Pick rating from the IIHS.

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Jeep® Brand Broadens Vehicle Lineup with Three New Models


New Jeep® vehicles to appear at 2010 New York International Auto Show

* Liberty Renegade boasts classic Jeep® design, a premium, rugged appearance and numerous standard features that deliver renowned Jeep capability

* Liberty Renegade positioned between Sport and Limited models; available in Jeep showrooms first quarter 2010

* Jeep Wrangler Islander theme returns after 20-year hiatus, delivering unique fun-and-freedom package; available in Jeep showrooms first quarter 2010

* Available second quarter 2010, Jeep Wrangler Mountain edition boasts rugged outdoor theme, with 32-inch tires and unique wheel, grille and bumper appliqués

* Limited-edition Islander and Mountain packages available on two-door Jeep Wrangler and four-door Jeep Wrangler Unlimited 4x4 models


New York, Mar 31, 2010 - The Jeep® brand is broadening its vehicle lineup with the introduction of three new rugged, versatile and innovative vehicles that deliver classic Jeep design and capability.

The new 2010 Jeep Liberty Renegade boasts a new premium, rugged appearance with standard class-leading capability features, while the Jeep Wrangler lineup is expanded with unique limited-edition models – Jeep Wrangler Islander and Jeep Wrangler Mountain – that deliver high-impact visual appeal with outdoor fun-and-freedom themes.

“While clearly appealing to our core customers, these three new Jeep models will attract new customers to the Jeep dealer showroom,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The new Liberty Renegade delivers renowned Jeep capability and an array of standard features in a stunning new rugged, premium design, while both Wrangler models expand the iconic anchor of the Jeep brand with unique, limited-edition versions that consumers have told us they want.”

The new Jeep Liberty Renegade and Jeep Wrangler Islander edition are now available in Jeep showrooms. The Jeep Wrangler Mountain edition will be available in the second quarter of 2010.

Jeep Liberty Renegade

The “Renegade” name returns to the Jeep lineup for 2010. First used in 1964 on the inside door opening of the Jeep Wagoneer, the Renegade has always represented the rebellious heart and soul of the Jeep brand.

Positioned between Liberty’s Sport and Limited models, the new Jeep Liberty Renegade expands the Jeep Liberty lineup, delivering renowned capability – highlighted by Jeep’s Selec-Trac® II full-time, shift-on-the-fly, active four-wheel-drive system – in a unique, premium and rugged new design.

Jeep Liberty Renegade is offered in a new, Renegade-exclusive Salsa Red Pearl Coat exterior, as well as Natural Green Pearl Coat, Deep Water Blue Pearl Coat, Bright Silver Metallic Clear Coat, Brilliant Black Crystal Pearl Coat and Stone White Clear Coat.

Standard Liberty Renegade exterior features include painted Mineral Gray Keystone 16-inch wheels that wear new, rugged all-terrain P235/70R16 outline white letter (OWL); dark neutral metallic wheel flares, lower side sills, front and rear fascia, body side moldings and rear license plate bar; black headlamp bezel; Argent Silver accent on the lower fascia appliqué and roof rack; Satin Black vinyl hood graphics; deep-tint glass; fog lamps; skid plates and tow hooks.

Inside, standard appointments include new premium cloth seats; leather-wrapped steering wheel, shift knob, instrument panel grab handle and park-brake boot; new driftwood accent bezels; leather-wrapped center console and soft-door armrests; premium Electronic Vehicle Information Center (EVIC); cruise control; security alarm; rear cargo cover and steering-wheel-mounted radio controls.

Jeep Liberty Renegade’s standard Selec-Trac II active four-wheel-drive system offers customers the benefit of a fully electronic two-speed active transfer case and Brake-traction Control System (BTCS). It instantly anticipates wheel slip and redirects torque accordingly, which is ideal for off-roading or when driving in inclement weather.

This premium system offers a “4WD Auto” mode that is ideal for full-time driving. When in 4WD Auto mode, the system uses vehicle sensors to adjust and redirect torque between front and rear axles based on real-time driving conditions, providing the vehicle with responsive tractive performance.

For added capability when traversing steep grades, rough terrain or extremely poor traction surfaces, the transfer case includes a “4WD Low” mode. This second-speed gear multiplies engine torque 2.72 times and locks the clutch pack for maximum traction.

Electric shifting between 2WD, 4WD Auto and 4WD Low is accomplished with a console-mounted switch. A push-pin button is used to shift to Neutral mode.

A 3.7-liter V-6 engine is standard on all Jeep Liberty models, including the new Renegade. The 3.7-liter engine produces 210 horsepower (157 kW) @ 5,200 rpm and 235 lb.-ft. (319 N•m) of torque @ 4,000 rpm.

All Jeep Liberty models offer customers an “only-in-a-Jeep” open-air experience, courtesy of Jeep’s industry-exclusive Sky Slider™ full-length open-canvas roof.


Jeep Wrangler Islander

After more than 20 years, the unique Islander theme returns to Jeep.

The limited-edition Jeep Wrangler Islander is available on Wrangler and Wrangler Unlimited 4x4 models. Based on the Wrangler Sport model, the Islander’s unique beach theme conveys open-air fun at first and every glance.

Jeep Wrangler Islander is featured in unique Surf Blue Pearl Coat, and is also available in Stone White Clear Coat, Bright Sliver Metallic Clear Coat and Brilliant Black Crystal Clear Coat.

Other exterior features include an Islander “Jeep Tiki” decal on the hood with latitude and longitude coordinates that represent an actual location relating to the “Islander” theme of the vehicle, black side steps and popular Moab 17-inch wheels shod with 32-inch tires.

Inside, Islander’s seats are Dark Gray with Surf Blue inserts, blue stitching and an embroidered Islander “Jeep Tiki” logo adorning the seat back. Blue stitching also has been added to the leather-wrapped steering wheel, with Mopar® rubber floor mats completing the beach theme.

The Jeep Wrangler Islander option package is available at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $1,120.


Jeep Wrangler Mountain

Further expanding the iconic Wrangler brand’s reach, Jeep delivers another high-impact, limited-edition model with the Jeep Wrangler Mountain edition.

The Jeep Wrangler Mountain edition is based on the Wrangler Sport S package, and is available on Wrangler and Wrangler Unlimited 4x4 models.

Exterior features include a unique “Mountain” decal on the hood with latitude and longitude coordinates that represent an actual location relating to the “Mountain” theme of the vehicle; painted high-gloss Mineral Gray 17-inch Moab wheels, grille and bumper appliqués; tubular side steps; 32-inch tires; black tail lamp guards; and a fuel-filler door from Mopar.

Available exterior colors include Rescue Green Metallic Clear Coat, Brilliant Black Crystal Pearl Coat and Deep Water Blue Pearl Coat.

Interior features include an embossed seat insert with embroidered “Mountain logo,” and anodized graphite heating, ventilation and air conditioning (HVAC) rings.

The Jeep Wrangler Mountain option package will be available at a U.S. Manufacturer’s Suggested Retail Price of $1,820.


Jeep Brand

Built on nearly 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

“The Jeep brand’s legendary heritage has made it one of the most recognized brands in the world,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “No other automotive brand today can say that it has consistently provided owners with a sense of freedom and adventure with the right mix of vehicles to safely take them where they want to go, whether it’s closer to nature and the outdoors, or maneuvering through city and suburbs.”

The Jeep vehicle lineup includes Commander, Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all seven Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

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The Chrysler Brand: Where Driving Passion Takes Flight

New York, Mar 31, 2010 - It is only fitting that a company whose name has long served as a defining feature of one of the world’s most inspiring skylines should look to make its presence once again felt on the floor of the auto show in that same city.

Without question, the energy, vibrancy and endless possibilities of New York have fueled the Chrysler brand since its founding in 1925. For Chrysler, the midtown skyline has always served as evidence that standout style, stunning design and high-quality construction will always stand the test of time. Today, Chrysler Group LLC is committed to prove the same on the streets and avenues below, and well beyond.

The defining face of Chrysler vehicles features a winged Chrysler badge, a distinctive grille, and sculpted hood. Beyond these signature elements, each Chrysler vehicle is stunning, innovative and alluring in a unique way.

New SafetyTec Package Surrounds Occupants With Segment-exclusive Active Safety Features

The 2010 Chrysler Town & Country delivers the minivan segment’s highest levels of luxury and refinement, and now delivers segment-exclusive active safety features across the lineup with the new SafetyTec package. With its minivan segment-first innovations including Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance systems, the SafetyTec package raises the bar in the minivan segment.

The new SafetyTec package reinforces Chrysler Town & Country as the leader in minivan luxury and innovation, surrounding occupants with the minivan segment’s most exclusive active safety features including BSM and RCP accident-avoidance systems, Parksense® rear-park assist, Parkview® rear back-up camera with Media Center™ 430 touchscreen radio and 30-gigabyte hard drive, rain-sensing windshield wipers, chromed mirrors with turn-signal lamps and BSM and RCP indicators and Electronic Vehicle Information Center (EVIC) with Tire-pressure Monitoring (TPM). The SafetyTec package offers all these safety features at a discounted package price, including some features not even available from the competition. The new SafetyTec package will be available late spring on the 2010 Chrysler Town & Country Touring, the new Touring “Plus,” and standard on the Town & Country Limited.

The 2010 Chrysler Town & Country received the highest possible U.S. Government crash test rating of Five Stars in both front and side impact tests. The Insurance Institute for Highway Safety (IIHS) has also rated the Chrysler Town & Country “Good” in Frontal Occupant Protection and “Good” in Side Occupant Protection — highest rating possible.

New 2010 Chrysler Town & Country Lineup Delivers More Standard Features
Just in time for April’s “Minivan Month,” the new Chrysler Town & Country lineup — the best minivans to transport people and their belongings — just got better with 12 percent more standard horsepower and torque on the new 2010 Chrysler Town & Country LX model, while the new 2010 Chrysler Town & Country Touring “Plus” model is well equipped with an array of luxury appointments, entertainment features and safety equipment.

The new 2010 Chrysler Town & Country LX delivers sophisticated styling, now with more power and capability. The new Town & Country LX model features the more powerful 3.8-liter V-6 engine, delivering 197 horsepower (147 kW) and 230 lb.-ft. (312 N•m) of torque. Improving the driving dynamic is Chrysler’s minivan-first six-speed Auto Stick transmission, providing fluid acceleration and smoother gear changes. Combining these new powertrain improvements with the available Trailer-tow Package, enables the new 2010 Chrysler Town & Country LX to tow 2,000 lbs. (3,800 lbs total) more than before.

In addition to its industry-exclusive Stow `n Go® seating and storage system with second- and third-row fold-flat seats, the new 2010 Chrysler Town & Country LX features 16-inch aluminum wheels, seven-passenger stain-repel seat fabric, three-row side-curtain air bags and Electronic Stability Control (ESC). The new 2010 Chrysler Town & Country LX will arrive at Chrysler dealerships nationwide in mid spring of 2010.

New to the Chrysler Town & Country lineup is the new 2010 Chrysler Town & Country Touring “Plus” model, loaded with some of the most family-friendly features in one of the most stylish minivans in the segment. The luxurious interior features contrasting colors with seating and trim combinations in Dark Slate Gray and Light Shale, Macassar Range wood trim paired with satin finishes on the instrument panel and doors, and two-tone perforated leather Light Shale seats with Dark Slate Gray bolsters and French-seamed stitching. Convenience features include the industry-exclusive Stow `n Go seating and storage system, Parkview rear back-up camera, Media Center 430 radio with touchscreen and 30-gigabyte hard drive media storage, minivan-first second- and third-row 9-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring.

Additional standard equipment on the Chrysler Town & Country Touring “Plus” includes a 3.8-liter V-6 engine and fluid six-speed Auto Stick transmission, unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, and roof rack with cross bars. The new 2010 Chrysler Town & Country Touring “Plus” will arrive at Chrysler dealerships nationwide in the late spring of 2010.

And for minivan customers who want maximum style, luxury, power and convenience features, the new 2010 Chrysler Town & Country Limited now includes the SafetyTec package with segment-exclusive active safety features including BSM and RCP. The new 2010 Chrysler Town & Country Limited will arrive at Chrysler dealerships nationwide in mid spring of 2010.

New Chrysler 300 Touring “Plus” Model Adds Value and Performance
With 40 percent more horsepower and 31 percent more torque, the new 2010 Chrysler 300 Touring “Plus” model adds even more value and performance to the well-equipped and stylish 300 Touring model.

With its unique proportions, chromed grill, door handles, mirrors and body-side accents, the bold Chrysler 300 Touring “Plus” stands out in the full-size family sedan segment. And with its quality-proven rear-wheel drive architecture, the Chrysler 300 Touring “Plus” delivers confident handling and a comfortable ride for any journey.

At the heart of the new Chrysler 300 Touring “Plus” is a fuel-efficient 3.5-liter V-6 engine, delivering 250 horsepower (186 kW), 250 lb.-ft. (340 N•m) of torque and 25 highway mpg. Standard equipment in this new 300 series model includes ESC with Brake Assist and all-speed traction control, four-wheel Anti-lock disc Brake System, (ABS), supplemental side-curtain air bags, 17-inch aluminum wheels, TPM, fog lamps, cruise control, premium cloth seats and six-speaker audio system.

The new 2010 Chrysler 300 Touring “Plus” arrives at Chrysler dealerships nationwide in late spring of 2010.

New Chrysler 300S Models Add Style and Excitement to the Lineup
Starting with the sedan that marked the return of the great American car, the new 2010 Chrysler 300S models (available with a 3.5-liter V-6 engine, or legendary HEMI® V-8 engine) reignite the vehicle’s incredible styling in an all-new model.

The Chrysler 300S models add a very serious, low-key look to the bold proportions of the Chrysler 300. Starting with its 300 roots, the 300S models trade-in their full-chromed grilles and fascia accents for blacked-out grilles with chromed surround and body-color fascia accents. New darkened headlamp bezels keep up the low-key look, while cleanly “shaved” doors with body-color mirrors and large 20-inch polished face wheels with painted pockets, hint at the 300S’ handling potential.

The cabins of the new Chrysler 300S models exude a serious, athletic-interior theme. A uniquely designed steering wheel with carbon weave is accented with red stitching and brushed silver spokes. Beautifully bolstered Dark Slate Gray leather front seats are track-tested and feature an embroidered “300S” logo on the seatback. Specially perforated Dark Slate Gray suede fills the front and rear seats, seatback and seat cushion with hints of red accent beneath. The Dark Slate interior theme continues around the driver and passenger side and is highlighted with brushed aluminum accents on the instrument panel center stack, center console side-trim and upper-door trim. Carbon-weave door-pull handles with red accent stitching finish off the interior of both 300S V-6 engine and 300S HEMI V-8 engine models.

Keeping passengers connected with their favorite tunes or mobile devices, the 300S models feature an array of user-friendly technologies including a 13-speaker Kicker audio system with a 322-watt amplifier and 100-watt subwoofer, Uconnect™ Phone, iPod® Control and SIRIUS Satellite Radio. Additional standard convenience features include remote start, heated front seats, power driver and passenger seat, power-adjustable pedals, HomeLink universal transceiver and TPM.

Designed to deliver excitement, the Chrysler 300S models feature a performance-tuned suspension with performance shocks, steering, all-season performance Goodyear Eagle RSA tires and performance brake linings.

The 2010 Chrysler 300S features a fuel-efficient, 250 horsepower (186 kW) 24-valve 3.5-liter high-output V-6 engine, capable of 25 highway mpg. For more performance, Chrysler 300S offers the legendary 5.7-liter HEMI V-8 engine, which generates 360 horsepower (268 kW) and 389 lb.-ft. (527 N•m) of torque, and features fuel-saving Multi-displacement System (MDS) technology that provides as much as a 20 percent improvement in fuel economy. Mated to a quality-proven five-speed Auto Stick transmission, the 2010 Chrysler 300S with 5.7-liter HEMI V-8 engine delivers 25 highway mpg.

The new 2010 Chrysler 300S (V-6 engine) and the Chrysler 300S (HEMI V-8 engine) will arrive at Chrysler dealerships nationwide in late spring of 2010.

Chrysler PT Cruiser Couture Edition
In commemorating a decade of the Chrysler PT “Personal Transportation” Cruiser’s timeless design, the new PT Cruiser Couture Edition exemplifies the romance of American automotive heritage, styling and versatility that made PT Cruiser an instant hit.

Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the 2010 Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT’s level of detail and style.

The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel’s three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, with all-new Radar Red leather or Dark Slate Gray seats to deliver a premium look and feel.

The 2010 Chrysler PT Cruiser Couture Edition is now available at Chrysler dealerships nationwide.

Chrysler continues to keep its icon fresh and exciting. The new 2010 Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser’s introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.

About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1925.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the “family room on wheels” functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the industry-exclusive Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

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Ram Truck Brand Continues to Refine the Boldest, Most Powerful and Capable Lineup on the Planet


* Ram 1500 pickup continues to receive accolades for game-changing design, improved quality, segment-first features, increased capability and best-in-class ride quality

* All-new 2010 Ram 2500 and 3500 Heavy Duty pickups begin to haul in awards

* All-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs to complete Ram lineup


New York, Mar 31, 2010 -

With a work-hard, play-hard attitude, Ram Truck offers the boldest, most powerful and capable pickup truck lineup in the business.

“Ram Trucks continue to break the rules with big-rig styling, improved quality, durability and capability,” said Fred Diaz, President and Chief Executive Officer — Ram Truck Brand, Chrysler Group LLC. “Starting with the award-winning light-duty pickup, our Ram 1500; our all-new ultimate towing machine and Motor Trend’s Truck of the Year, the 2010 Ram 2500/3500 Heavy Duty and the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs, our trucks are the best on the planet.”

Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to “outsmart” and “out-tough” the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features, amenities and ride quality.

The Ram 1500 also ranks at the top of Strategic Vision 2009 Total Quality Index™ (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study.

Customers specifically noted that the Ram 1500 has the best added storage capability along with the best truck interior ever rated by customers.

The Ram Truck brand adds to its award-winning lineup with the recent introduction of its all-new 2010 Ram 2500 and 3500 Heavy Duty trucks. The new heavy-duty trucks provide customers with first-time innovations and features, along with new standards of strength, utility and driveability, building on the Ram’s leadership in the heavy-duty pickup segment.

Ram Truck will further enhance its commercial vehicle presence with the introduction of a “new crew” of commercial-grade work trucks: the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis and engineered for maximum uptime, optimum performance and enhanced commercial capability.

Ram 1500 Pickup
In addition to winning Strategic Vision’s TQI, the Ram 1500 has earned 22 key awards since its introduction. Other awards include:

* Trailer Boat magazine – 2010 Tow Vehicle of the Year
* New England Motor Press Association’s (NEMPA) 2010 Winter Vehicle Award – Best-In-Class Pickup
* American Hunter Golden Bullseye Award – 2010 Vehicle of the Year
* Automobile magazine – 2010 All-Stars Ten Best
* International Car of the Year (ICOTY) – 2009 International Truck of the Year
* Texas Auto Writer's Association (TAWA) – 2009 Full-Size Pickup Truck of Texas
* Motorweek – Best Pickup Truck – 2009 and 2010
* Maxim – Achievement in Party-Enabling Technology (RamBox)
* Edmunds' Inside Line – A 2009 Editor's Most Wanted
* Edmunds' Inside Line – Best Full-size Pickup Truck
* Consumer Guide – Large Pickup – Best Buy for 2009
* Cars.com – Work Truck of the Year
* Truckin’ magazine – Truck of the Year
* Autobytel.com – 2009 MyRide/Autobytel Editors’ Choice Awards – Truck of the Year
* Ward’s AutoWorld – Interior of the Year
* Rocky Mountain Automotive Press Association – Truck of the Year
* New England Motor Press Association (NEMPA) – Best-in-Class Pickup Award
* Ward's AutoWorld – Ward's 10 Best Engines of 2009 (2009 Ram 5.7-liter HEMI® engine)
* Automobile Journalists Association of Canada – Best New Pickup
* AutoPacific's Vehicle Satisfaction Award
* Sobre Ruedas – Sobre Ruedas Best Pickup Truck for '08

For 2010, Ram 1500’s towing capability has increased to 10,450 pounds. Combining Ram's legendary 5.7-liter HEMI® V-8 engine and the segment-exclusive multi-link coil spring rear suspension, Gross Combined Weight Rating (GCWR) has increased to 15,500 pounds, from 14,000 pounds, with the 140.5-inch wheelbase, 5.7-liter engine and 3.92 rear axle. This increased GCWR equates to an increase in tow rating. This improved rating, along with Ram’s industry-first features and impressive ride and handling capabilities, make Ram the most capable light-duty pickup on the market.

The 2010 Ram incorporates a first-in-segment, multi-link coil spring rear suspension that improves ride and handling without sacrificing payload (as much as 1,900 pounds) and towing capability (as much as an estimated 10,450 pounds).

New interior features include fuel-saver indicator on 3.7-liter models, a new premium Tire-pressure Monitoring (TPM) system and Park-Assist indicator in the Electronic Vehicle Information Center (EVIC) display.

Other new features include an iPod® Control that connects most iPod-compatible devices using an iPod Control cable. The cable enables iPod devices to be controlled through Ram’s media center radio or steering-wheel radio controls.

New exterior features include available folding trailer-tow mirrors, integrated trailer-brake controller, power trailer-tow mirrors, electro-chromic mirrors and new 22-inch tires and wheels included in R/T package.

Fuel economy enhancements for 2010 include interactive Decel Fuel Shut Off (iDFSO) on all engines. iDFSO turns off the flow of fuel during vehicle deceleration for improved real-world fuel economy without any noticeable changes in engine performance.

The 2010 Ram Crew Cab 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both cargo-box sides for effortless access and convenience. The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability.

Ram 1500 is available in a regular cab, Quad Cab and crew-cab configuration and offers three box lengths: 8-foot (regular cab), 6-foot 4-inches (regular cab and Quad Cab), and 5-foot 7-inches (Crew Cab). For 2010, Ram 1500 is available in five distinct trim levels — ST, SLT, TRX, Sport and Laramie.

Ram 2500 and 3500 Heavy Duty
Building on the success of their award-winning sibling the Ram 1500, the Ram 2500 and 3500 Heavy Duty pickups are starting to haul in their own awards. Since its recent introduction, the all-new Ram 2500/3500 Heavy Duty has received a number of prestigious awards including Motor Trend’s “2010 Truck of the Year”, Four Wheeler’s “Pickup Truck of the Year,” Four Wheeler magazine Most Influential 4x4s of the Decade (2005-2010 Ram Power Wagon) and the Texas Auto Writers (TAWA) “Heavy Duty Pickup Truck of Texas.”

The 2010 Ram Heavy Duty brings increased capability and innovative new features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.

For 2010, the Ram Heavy Duty is available for the first time in a crew-size cab model, providing Ram with a formidable entry in the highest-volume part of the heavy-duty pickup segment (approximately 50 percent).

Ram Heavy Duty delivers the performance and amenities customers demand. The 2010 Ram Heavy Duty pickups feature a hydro-formed, fully boxed frame with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used up front, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear shocks and springs are tuned for optimum ride quality and capability.

Improved suspension tuning and new C-pillar hydro mounts were added to the 2010 Ram Heavy Duty models to improve damping through the frame-bending mode frequency in order to better manage shake and after-shake response. The result is reduced shake, which means an improved ride for the customer.

The new 2010 Ram 2500 and 3500 pickups offer the only standard exhaust brake in the segment (diesel-equipped models only). This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades. Large front (360 mm) and rear (358 mm) brakes with integrated Anti-lock Brake System (ABS) increase brake life and braking stability.

An available integrated trailer brake control provides better driver control in towing situations. Trailer brake control information is conveniently displayed in the Electronic Vehicle Information Center (EVIC), which is standard on all Ram Heavy Duty models equipped with a diesel engine and available on gas SLT, TRX and Laramie models.

Customers in the heavy-duty segment have a range of needs, and most of them involve high levels of capability. The new 2010 Ram 2500 and 3500 are designed to deliver a total package:

* Increased Gross Vehicle Weight Rating (GVWR) on 2500 4x4 crew cab diesel models to 9,600 pounds from 9,000 pounds
* Increased Gross Combined Weight Rating (GCWR) on 3500 dually models with diesel, auto transmission and 4.10 rear axle to 24,500 pounds from 24,000 pounds. With the Max Tow Package, GCWR increases to 25,400 pounds (late availability)
* Increased GCWR on 3500 4x2 models to 24,000 pounds from 23,000 pounds
* Increased front Gross Axle Weight Rating (GAWR) on several models:
o To 5,500 pounds from 5,200 pounds on diesel 4x4 pickups
o To 5,000 pounds from 4,700 pounds on diesel 4x2 pickups

Other towing features include improved trailer-tow mirrors with integrated turn signals, memory function and puddle lamps. The larger 7-in. x 11-in. trailer-tow mirrors offer improved visibility with larger convex glass surfaces. The mirrors flip up and out in a vertical configuration for improved visibility around wide trailers. Trailer-tow mirrors are now standard on 3500. As an added convenience, a Class IV receiver is now standard on all Ram 2500 and 3500 Heavy Duty pickups.

Ram Heavy Duty towing, payload and axle capacity all have been increased for 2010. Suspension upgrades and larger front-axle U-joints, combined with increased front GAWR, result in increased front weight-carrying capability — a must for larger snowplows.

The Ram Power Wagon also returns for the 2010 model year, equipped with electric-locking front and rear differentials, electronic disconnecting sway bar, Bilstein shocks, 32-inch BFGoodrich off-road tires, underbody skid plate protection, 4.56 axle ratio for hill climbing and a custom-built Warn® 12,000-pound winch that is accessible through the front bumper. The 2010 Ram Power Wagon features new exterior graphics and a lower two-tone paint scheme.

Powertrain choices include the legendary 6.7-liter Cummins Turbo Diesel engine, which produces 350 horsepower (261 kW) at 3,000 rpm and 650 lb.-ft. of torque (881 N•m) at only 1,500 rpm.

The most durable and reliable engine in its class, the 6.7-liter Cummins Turbo Diesel features standard oil-change intervals of 7,500 miles. It also has major-overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage versus the competition.

The Cummins 6.7-liter Turbo Diesel engine uses a Diesel Particulate Filter (DPF) to virtually eliminate particulate matter emissions and an adsorber catalyst to reduce oxides of nitrogen (NOx) by as much as 90 percent, in order to meet stringent 2010.5 diesel emissions requirements.

Ram Heavy Duty’s DPF is a lower cost, lower maintenance alternative to Diesel Emission Fluid (DEF) injection systems to be used by competitors.

The 2010 Ram Heavy Duty comes standard with the 5.7-liter HEMI V-8 gasoline engine, delivering 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. of torque (542 N•m) at 4,000 rpm. The 5.7-liter HEMI was redesigned for 2009, with several new and improved technologies including Variable-valve Timing (VVT), increased compression ratio, active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency and reduced-restriction exhaust and induction systems.

The all-new 2010 Ram Heavy Duty pickup was born from the same truck family that brought out the award-winning Ram 1500, Strategic Vision’s Quality Award Winner.

The 2010 Ram Heavy Duty includes all-new styling, offering a tougher, more capable look with improved aerodynamics and fit and finish. To accommodate cooling requirements of the 6.7-liter Cummins Turbo Diesel engine, the new 2010 Ram Heavy Duty grille opening is larger than the light-duty grille. The larger grille mates to a taller hood that incorporates louvers on each side. Access to the front winch (on Power Wagon models) and tow hooks led to the unique front-bumper design.

The new dual-rear-wheel fenders (3500 dually only) are now integrated into the box stamping and offer a smooth aerodynamic appearance.

Ram 3500/4500/5500 Chassis Cab
Ram continues to enhance its commercial presence with the introduction of a “new crew” of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, new 2011 Ram 3500, 4500 and 5500 Chassis Cabs are built on a proven frame and chassis and engineered for maximum uptime, optimum performance and enhanced commercial capability.

Ram 3500, 4500 and 5500 Chassis Cabs compete within the Class 3-5 segments with a Gross Vehicle Weight Rating (GVWR) of 10,200 to 19,500 pounds and are targeted at small-business tradesmen, fleet customers and traditional chassis cab users.

The 2011 Ram 3500, 4500 and 5500 Chassis Cabs offer the largest standard fuel tank (52 gallons), largest front-brake rotors (390 mm) and calipers (66 mm) on the 4500/5500 and a standard diesel-exhaust brake.

Offered in regular cab, crew cab, single-rear-wheel (3500 only) and dual-rear-wheel models, four cab-axle lengths (60, 84, 108 and 120 inches) are available for 4500/5500 models, and two cab-axle lengths (60 and 84 inches) are offered for the 3500 model. Three trim levels are offered: ST, SLT and Laramie.

The 2011 Ram 3500 models feature two axles with three axle ratios (3.42, 3.73 and 4.10) and 17-inch wheels, while Ram 4500/5500 models have one axle with three axle ratios (4.10, 4.44 and 4.88) and 19.5-inch wheels. All Ram Chassis Cab models are “Job Rated,” meaning they are designed, engineered, tested and built to meet rigid standards of commercial truck buyers.

Improved standard features include a six-speed manual transmission, increased GVWR (13,000 pounds from 12,500 pounds on 3500 diesel model), an EVIC integrated into the instrument cluster, four upfitter switches, increased alternator size on diesel (180-amps), automatic headlamps, an upgraded HEMI engine, second-row headrests and rear heating, ventilation and air conditioning (HVAC) ducts.

Ram’s “new crew” of trucks are built on a road-tested, proven commercial-grade frame and suspension system with best-in-class frame steel strength (50,000-psi). Maintaining its common architecture for commercial applications, the one-piece C-channel rear-frame rail’s riveted crossmembers provide more durability than traditional welds or bolts. In addition, rivets allow for easy removal and/or replacement of components during upfits and modifications.

Maximum upfit-friendliness is achieved with industry-standard 34-inch frame-rail spacing and flat, clean frame rails on a proven one-piece C-channel rear-frame rail boasting 50,000-psi steel strength (best-in-class for 3500 model). All chassis components are below the frame surface allowing easy adaptability and versatility for virtually any upfit application.

Further improving upfitter-friendliness, new 2011 Ram 3500, 4500 and 5500 Chassis Cabs feature four all-new upfitter switches integrated on the instrument panel. Each of these four upfitter switches are linked to an auxiliary Power Distribution Center (PDC) located under the hood, which includes one fused 20-amp battery feed and one fused relay-controlled 20-amp ignition.

The legendary, proven 6.7-liter Cummins High-Output Turbo Diesel is the benchmark for reliability and performance. The engine, optional on Ram 3500 models and standard on 4500 and 5500 models, offers best-in-class low end toque and generates 305 horsepower (227 kW) at 2,900 rpm and 610 lb.-ft. (827 N•m) of torque at 1,600 rpm. Inherently reliable with fewer moving parts than competitive V-8 diesel engines, the Cummins engine delivers best-in-class fuel economy (4500 and 5500 models) and ensures commercial capability, durability and low cost of ownership. With the Cummins 6.7-liter Turbo Diesel, an optional 3.42 axle ratio is available on the 2011 Ram 3500 Chassis Cab for improved fuel economy. Customers with serious trailer-tow needs will enjoy Ram 3500’s new optional 26,000 lb GCWR on 6.7-liter diesel manual trucks with a 4.10 axle ratio.

The 6.7-liter Cummins features a factory-installed segment-exclusive exhaust brake. The Cummins design works with the Variable-geometry Turbocharger (VGT) and offers multiple benefits including reduced brake wear and longer brake life, which may lengthen service intervals, and enhanced safety benefits including increased braking effectiveness and greater control of the vehicle.

The 6.7-liter engine is cleaner, with a reduction in particulates and nitrogen oxide (NOx) that comply with both 50-state heavy-duty emission standards and 2010 diesel emissions compliance thanks to an all-new diesel exhaust fluid injection system with urea injection Selective Catalyst Reduction (SCR) technology.

Cummins diesel-equipped chassis cabs are in full compliance with stringent new emissions-at-idle laws, with the distinction that Ram is the only brand to offer a 50-state emissions package and exterior label allowing drivers to idle without time restrictions in California and other Air Resource Board (ARB) states. This is a no-cost option.

The new 2011 Ram 3500 Chassis Cab comes standard with a new-generation 5.7-liter HEMI V-8 with Variable-valve Timing (VVT) that will appeal to customers who require a gas engine. Providing more power and torque with better fuel economy, the engine incorporates a 9-percent higher compression ratio (10.5:1), Variable-valve Timing and an active intake-manifold. These technologies, combined with engine and powertrain integration improvements, result in a 4 percent improvement in fuel economy, improved idle quality and overall refinement. HEMI-powered 2011 Ram 3500 Chassis Cabs are rated at 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. (542 N•m) of torque at 4,000 rpm.

Completing the package, Ram 3500, 4500 and 5500 Chassis Cabs offer a proven six-speed Aisin automatic transmission (complete with a 3-year/180,000-mile warranty) with Power Take-Off (PTO) capability or a six-speed manual transmission with PTO capability. The proven commercial-grade six-speed automatic is a completely electronically controlled transmission that features excellent shift quality (using advanced electro-hydraulic clutch-to-clutch control) and close gear ratios with static and mobile PTO capability. With outstanding shift performance and more control, the six-speed manual transmission achieves a high-ratio sixth gear for longer highway cruising. An available electronic-shift transfer case is offered also on SLT and Laramie models.

The Aisin six-speed automatic transmission includes two significant enhancements to the PTO function. The torque converter locks up in PTO mode for better fuel economy and speed control while using aerial lifts and air compressors. Customers also have the ability to program a precise engine RPM that is activated immediately when the PTO is engaged. This eliminates the need to toggle up to the desired engine RPM.

For the 2011 Ram 3500 Chassis Cab, larger front axle U-joints were developed, and front GAWR was increased on diesel trucks to 5,500 pounds from 5,200. This results in increased front weight-carrying capability, allowing the use of larger snowplows.

Engineered to deliver precise feel and response for better handling, the new 2011 Ram Chassis Cab’s steering and suspension system boast superb strength with a focus on improved load capacity, increased durability and refined handling. Two-wheel-drive and four-wheel-drive models feature a recirculating ball system that provides precise response and an on-center steering feel through lower internal friction.

Featuring solid front and rear axles and a five-link, coil-spring front suspension with solid axle, a front and rear link-type sway bar and heavy-duty tubular shock absorbers are standard. The rear suspension on two- and four-wheel-drive models is equipped with leaf springs and includes standard two-stage springs as part of the design for greater load-carrying capability and better ride with light loads.

Large external mirrors are new for 2011, giving drivers a more useable area while improving aerodynamics and minimizing wind noise. Larger, 7-in. x 11-in. mirrors for trailer towing are standard. Mirrors flip up and out into a vertical configuration for trailer-tow use.

Interior design elements include a balance of work truck functionality and, as desired, refined, upscale comfort. Interior comfort and convenience features include all-new heated and ventilated seats, heated steering wheel, memory functions, automatic temperature control, express-up/down windows and upper and lower glove boxes. Redesigned seats are significantly more comfortable with more surface area and improved lumbar and lateral support. Interiors feature soft-feel door bolsters and armrests and one-piece molded door panels. The center stack is designed for optimum placement of controls in the most intuitive and comfortable locations.

Storage is top-of-mind for those who use their truck as an office. A new-for-2011 available center console features an upper bin that is large enough to hold a laptop computer (with an accessible power outlet) and a lower bin that accommodates hanging files. In addition, the console offers several other storage compartments.

Other storage locations are built into the instrument panel, front and rear-door panels and seat backs. Upper and lower glove boxes provide a total of more than 800 cubic-inches of storage.

With a network of more than 400 dealers, Dodge BusinessLink features dedicated commercial account managers and sales teams, priority next-bay service and maintenance, extended hours, free loaner vehicles and inventories with a higher mix of work trucks and commercial vehicles. Dodge’s “On The Job” program offers discounts on upfits, cash incentives and other customer savings.

About Ram Brand
With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.

The Ram Truck brand will add to its award-winning truck lineup with the introduction of the all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.

Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities. The Ram 1500 also ranks at the top of Strategic Vision Inc.’s (SVI) 2009 Total Quality Index™ (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study. Customers specifically noted that the Ram has the best added storage capability along with the best truck interior ever rated by customers.

The Ram Truck brand will further enhance its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.