Chrysler Group LLC to Feature Mopar® at Frankfurt Motor Show
Company’s Service, Parts and Customer-care Brand to Show Accessorized Jeep® Wrangler and Accessorization Station
Jeep Wrangler gets Mopar® make-over
More than 30 Mopar accessories to be on display throughout exhibit
Mopar Accessorization Station to feature live demonstrations of installation and removal of accessories
September 12, 2011 , Auburn Hills, Mich. - After showcasing its Mopar® brand at auto-show exhibits throughout the U.S., Chrysler Group LLC will now show a Moparized vehicle for the first time at the Frankfurt Motor Show.
“At shows in the U.S., we’ve demonstrated how we can add value to our brands and vehicles ,” said Pietro Gorlier, COO of Mopar, Chrysler Group’s service, parts and customer-care brand. “We’ll now show how we can further enhance the performance and appearance of our vehicles in other parts of the world.”
At the Frankfurt Motor Show, Mopar will display a fully accessorized Jeep® Wrangler. In addition, Mopar will activate an Accessorization Station where Mopar representatives will install and remove accessories for show-goers.
“More than 60 percent of consumers who are in the market to purchase a new vehicle will consider the breadth and availability of accessories,” said Gorlier. “At Mopar, we aggressively accessorize every single one of our vehicles. In addition, our parts and accessories are thoroughly quality-tested for performance, durability and reliability.”
Following are accessories that will appear on the “Moparized” Jeep Wrangler:
Front off-road bumper
Rear off-road bumper
Warn 9.5ti XP Winch
Synthetic winch line
Rock rails
Tube doors, front
Snorkel, Ram air inlet
Cat-back exhaust
2-inch lift kit
Tonneau cover for rear cargo area
Tonneau cover for second0-row seats
Tail lamp guards
Black door-sill guards
Slush mats
Fuel-filler door
Grab-handles with coat hook
The Mopar brand has a large word-wide footprint:
More than 40 commercial offices
Operated by 50 parts distribution centers
Parts distribution centers occupy 12 million square-feet
17 call centers
180,000 order lines daily
800 trucks shipped daily
More than 2,000 suppliers
More than 4,000 dealers
Mopar-First Features
In the U.S., Mopar has introduced numerous industry-first features including:
Camper trailers: first to introduce off-road camper trailers
Vehicle-information smartphone apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
Electronic Vehicle Tracking System (EVTS): first to introduce new vehicle tracking system that sends owner a text when vehicle is driven too fast or too far based on set parameters
2011 Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
Brand-specific customer-care telephone lines: first to offer Sunday service hours to customers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand.
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Jeep, Dodge and Ram vehicles. Mopar parts are unique in that they are engineered and tested with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at
Mopar - Authentic Chrysler, Dodge, Jeep and Ram Accessories, Service & Parts.
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s—the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
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