The 2014 Jeep Grand Cherokee SRT8 is home to perhaps one of the most appropriate buttons we've encountered in the What Does This Button Do? series. Mysterious buttons are rarely spelled out as clearly as the Jeep SRT8's, or as fun to use.
By spelled out, we mean the whole word, "Launch," appears on the button to designate the 470-horsepower, all-wheel-drive Jeep SRT8's Launch Mode. There are no acronyms or guessing with this button. What the button does is also made clearer by the awesome depiction of a drag strip's starting-line lights, aka a "Christmas tree."
Jeep's launch control is standard on SRT8s for consistent, enhanced fast starts of the high-performance SUV. Launch Mode brings the engine, suspension, transmission and driveline together for fast launches from a standstill by revving the engine at a standstill and launching the 5,000-pound SUV like a rocket.
To activate, Jeep's instructions say the SUV must be stopped on a level surface before fully depressing the brake pedal - while in Drive - and then pressing the Launch button. While holding the brake, mash the accelerator pedal to the floor within a half-second and the engine will rev to a predetermined rpm. Once the engine speed is up, all the driver has to do is lift the brake and the SRT8 launches perfectly every time.
Cars.com reviewer Aaron Bragman tested the SRT8's Launch Mode at the vehicle's introduction:
"Jeep rates the SRT Grand Cherokee at 4.8 seconds from zero to 60 mph, but I discovered that this is a conservative figure: Using the SRT's onboard software and a special launch button, I was able to consistently rip off 4.5-second zero-to-60 times, and SRT engineers say that they've been able to achieve 60 mph in 4.2 seconds under perfect conditions."
2014 Jeep® Grand Cherokee SRT Named 'SUV of the Year' by Esquire
October 22, 2013 , Auburn Hills, Mich. -
The 2014 Jeep® Grand Cherokee SRT has been named “SUV of the Year” by Esquire magazine in this year’s Esquire Car Awards.
Vehicles considered for the 2013 Esquire Car Awards were required to be all-new, appealing to Esquire readers, stylish, a good value and most importantly, a vehicle you want to drive.
“The one sonic experience of the year that I will not forget is engaging the ignition on the [Grand Cherokee] SRT,” said David Granger, Esquire magazine editor-in-chief. “This is the sweetest-sounding most reasonably priced engine note of our time.”
Esquire editors drove numerous vehicles to make the selections for the 2013 Esquire Car Awards, which appear in the magazine’s November issue on newsstands now.
“The new 2014 Jeep Grand Cherokee SRT combines impressive performance and luxury wrapped in a muscular and stylish exterior,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports, Chrysler Group LLC. “Winning Esquire’s ‘SUV of the Year’ award continues to help set us apart from esteemed competitors by appealing to the passionate, performance-enthusiast consumers with its unique blend of value, technology, power and character.”
Starting with the performance-oriented and functional designs from Chrysler Group’s SRT (Street and Racing Technology) brand, the 2014 Jeep Grand Cherokee SRT model builds on that success with new technologies and exterior and interior styling cues that convey an even higher level of opulence and power.
Enhancements for the 2014 model year include an all-new, fully electronic eight-speed automatic transmission that delivers improved fuel economy, significantly improved towing capacity, hardware and software revisions that further heighten Grand Cherokee SRT’s fun-to-drive factor during a daily commute or for more spirited driving on the race track.
The new transmission is mated to the proven and powerful 6.4-liter HEMI® V-8 with Fuel Saver Technology delivering 470 horsepower (351 kW) at 6,000 rpm and 465 lb.-ft. (630 N•m) of torque at 4,300 rpm and helps deliver greatly enhanced towing performance of 7,200 pounds – a 44-percent improvement over the 5,000-lb. towing capacity from the previous model.
Outside, the new 2014 Grand Cherokee SRT sports styling that is even more aggressive than the previous model. Design enhancements for 2014 include a new signature LED character lamp treatment, a brawnier grille, a new, one-touch liftgate and a new rear spoiler.
Inside, Grand Cherokee SRT customers are treated to a new 8.4-inch touchscreen that displays a wealth of SRT-exclusive Performance Pages data. A new launch control button is situated behind the new T-handle shifter on the center console, and a redesigned SRT-exclusive three-spoke, heated steering wheel with more ergonomically efficient paddle shifters, features a host of comfort, convenience and connectivity controls.
The Chrysler Group’s SRT (Street and Racing Technology) brand uses a successful product development formula featuring five proven hallmarks: awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors and race-inspired and high-performance interiors to remain true to its performance roots.
The 2014 SRT lineup features five vehicles that are world-class performance contenders and bring the latest in safety technologies and creature comforts. The Chrysler 300 SRT, Dodge Challenger SRT, Dodge Charger SRT and Jeep Grand Cherokee SRT join the flagship SRT Viper, which made its highly anticipated return to the high-performance sports car market in 2013.
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
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