60 Minutes Sunday: Chrysler’s Sergio Marchionne
60 Minutes Feature Sunday :
Chrysler’s Sergio Marchionne Says Turning Around the Automaker was a Long Shot that Auto CEOS would not have Touched Three years ago, when Fiat CEO Sergio Marchionne decided he would try to turn around beleaguered car maker Chrysler, he knew it was a longshot. As for any other CEOs in the car business, they wouldn’t “have touched this with a ten-foot pole,” he tells Steve Kroft.
But he took the deal to take a stake in the ailing company from the U.S. Government – part of the Obama administration’s auto bailout of the car industry – and beat the odds. In a rare television interview, Marchionne takes Kroft through the process of transforming the floundering company into a profitable contender in the world auto market for a 60 MINUTES report to be broadcast Sunday, March 25
Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options