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Chrysler begins push for Charger
Chrysler begins push for Charger with series of ‘manly’ spots
Posted on Wednesday, January 27th, 2010 at 2:05 PM EST.(Employee News)
The Chrysler Group has launched the first leg of an ad push touting its muscle car, the Dodge Charger, with a trio of decidedly unfeminine 30-second spots from Dodge’s new agency, Wieden & Kennedy, Advertising Age reported.
In each ad, a gleaming black Charger poses atop a parking deck, sun beating off the windows, while a familiar voice—Michael C. Hall, the star of Showtime’s hit series “Dexter”—waxes poetic about manly things, the publication said. The funniest of the three ads, dubbed “Man Bag,” broke during the NFC Championship game broadcast this past weekend. In it, we hear Mr. Hall recounting all the things the Dodge Charger isn’t: “man sandals,” an “exfoliant with added moisturizer” or a “yoga class,” Ad Age said.
The teaser spots are expected to air up until the Super Bowl on Feb. 7, when Chrysler, the only domestic car advertiser in the game, will break a new 60-second spot promoting the vehicle, the paper said. (Advertising Age)
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