Fiat, Jeep win at SEMA Awards Breakfast
The Fiat 500, shown, won Hottest Sport Compact at the 2011 SEMA show awards breakfast.
11/01/2011
Chrysler was the big winner at Tuesday morning's SEMA Awards Breakfast at the Las Vegas Hilton.
The carmaker won both the hottest 4x4 SUV category with the Jeep Wrangler, and the hottest sport compact category with the Fiat 500.
“I think what is outstanding is that we won for our iconic vehicle, the Jeep Wrangler, and with the just-introduced Fiat 500. It tells the story of both the heritage of the brand and the new story of the brand,” said Pietro Gorlier, CEO of Mopar, Chrysler's parts division.
Hottest car went to the Chevrolet Camaro, and the truck award went to the Ford F-Series pickup.
“Vehicles that show up here at SEMA are a clear indication of what our industry sees as the movers and shakers, which are going to be leading the trends, which will be the trendsetting models in the upcoming year,” SEMA CEO Christopher Kersting said.
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Fiat, Jeep win at SEMA Awards Breakfast - Autoweek
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