October 11, 2011 10:09 AM
White is the most popular color for new vehicles.
That's according to a story last week by The Detroit Bureau (quoting from a PPG survey), as well as current data on new Chrysler, Jeep®, Dodge, Ram and SRT 2011 and 2012 model year vehicle sales.
But the Chrysler Group's Communications Facebook Page and @Chrysler Twitter communities have slightly different preferences for their new vehicle colors. We'll give you those stats, but first let's look at those doing the buying.
From The Detroit Bureau's car color story:
"At 21%, white not only rolled into the top spot but displaced the perennial favorite, silver, which slipped just a micron behind black....With white, black and silver all coming in at over 20%, the rest of the spectrum had to pick up the scraps."
Our customers agree. Their color preferences ranked:
Bright White Clear Coat
Brilliant Black Crystal Pearl Coat
Bright Silver Metallic Clear Coat
Black Clear Coat
Deep Cherry Red Crystal Pearl Coat
White is the most popular color
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