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Strengths: Dodge Nitro
Dodge Chief : We'll Play To Our Strength
Q: What are some of the challenges with the Dodge brand now?
A: For starters, I want to play to my strengths. When I took over the Dodge brand last year, we immediately looked at our product line and at what was selling and what wasn't. We talked to our dealers and they were very blunt with us about options they would have liked to see at different price classes. We went through and repackaged every model and now I'm pleased to say that this month everything is in action, all products can be ordered with these new packages.
Q: What's an example?
A: Dodge Nitro. Last year it didn't do too well. In my Nov. 4 presentation, I used Nitro as an example of a vehicle that was designed to be one thing but launched as another. So we took the 20-inch wheels and sub-woofer sound system on this $30,000 package and got it down to the low-$20,000 range, and it's selling really well now.
LINK: MediaPost Publications Dodge Chief : We'll Play To Our Strength 04/02/2010
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Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
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