Autoline on Autoblog with John McElroy

[rickaren]

Chrysler is embarking on a bold and ambitious plan to dramatically reduce the number of dealers it has. And it wants to free up a bunch of money for new product development. It's a clever plan that neatly side-steps the franchise laws in this country. It will also result in a much smaller company.

So far Chrysler hasn't released a whole lot of details about what it plans to do. But it wants to kill off a bunch of models and get into new market segments where it currently doesn't compete.

So what should it kill off, what should it keep, and where should it get into? I've got my ideas. I'll bet you've got some, too.

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Autoline on Autoblog with John McElroy - Autoblog