Automotive advertising drops 30.8%

[rickaren]

Automotive advertising drops 30.8% in first nine months

Posted on Thursday, December 10th, 2009 at 2:23 PM EST.(Employee News)

The automotive industry remains the single largest category of advertising in the United States even though automakers and dealers cut spending by 30.8 percent during the first nine months of the year, according to TNS Media Intelligence, a company that tracks advertising for all industries, the Detroit Free Press reported.

Automakers and dealers spent $7.5 billion on advertising during the first nine months of the year, down from $10.8 billion for the same period last year, TNS Media said Tuesday, the paper said. The decline in advertising mirrors a sales decline in the industry. Sales of new cars and trucks in the United States declined 27.4percent in the United States during the first nine months of the year, according to Autodata Corp., the Free Press said.

Automotive expenditures have now declined for 17 consecutive quarters, TNS Media said, the paper reported. General Motors Co. was the only automotive advertiser among the nation’s top 10 advertisers, even though it reduced its spending by 15.5percent to 1.4 billion. Overall, GM ranked third, behind Proctor and Gamble Co. and Verizon Communications Inc., the story said. (Detroit Free Press)