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Chevrolet brand to shoulder bigger sales load
Chevrolet brand to shoulder bigger sales load
Posted Monday, Oct 12, 2009, 1:17 pm in Employee News
General Motors Co.’s flagship Chevrolet brand expects to boost sales driven by new launches such as the Cruze small car and may represent 70 percent of the automaker’s North American sales, the brand’s chief said, Reuters reported.
Chevrolet is “going to take on a larger role as we go from eight brands to four,” the brand’s vice president said in an interview with the news service Friday. “Here in North America, we are going to be responsible for 70 percent of volumes.”
Chevrolet will carry the burden of driving GM’s sales and market share after it eliminates four of its eight U.S. brands following bankruptcy, Reuters said. GM plans to sell its Hummer and Saab brands and close Saturn and Pontiac, the story said. (Reuters)
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Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
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