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Chrylser reviews interactive duties
Chrysler puts interactive, social-media duties up for review
Posted on Friday, December 11th, 2009 at 3:21 PM EST.
One of Omnicom Group’s last chunks of business with Chrysler is currently up for review, according to the Automotive News.
Following the upheaval of creative, customer relation management, and media accounts, the carmaker has circulated request for proposals for long-term interactive-marketing duties as well as a social-media project to agencies including independents Sapient and AKQA, and Publicis Groupe’s Razorfish, the trade paper said. The incumbent, Omnicom’s Organic, is defending its digital agency-of-record duties for the Dodge Ram, Jeep and Chrysler brands, executives familiar with the matter to the Automotive News.
Chrysler declined to comment, the paper said. Sapient is pitching both assignments, the paper said. Razorfish is only participating in the social-media pitch, as the agency already handles Mercedes-Benz digital on a retainer basis, the story.(Automotive News)
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Rick
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