Chrysler to offer zero percent financing on '08 Rams

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Thu Jul 10, 2008

DETROIT, July 10 (Reuters) - Chrysler LLC [CBS.UL], which has seen light truck sales plunge about 25 percent in the first half of the year, said on Thursday it would offer zero percent financing for six years on some 2008 Dodge Ram pickup trucks.

The zero percent financing offer applies to the 2008 Dodge Ram Light Duty Quad and 2008 Dodge Ram Mega Cab, said Chrysler, which is launching a redesigned version of the Ram pickup truck for the 2009 model year.

LINK:Chrysler to offer zero percent financing on '08 Rams | Markets | Markets News | Reuters

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Chrysler has announced it will offer zero percent financing on its upcoming 2009 Dodge Ram trucks in an effort to boost the brand's declining truck sales, Automotive News reports. The corporate incentive was revealed to dealers during a companywide conference call earlier this week.


Around the nation, manufacturers are struggling enormously to push their aging gas-guzzling trucks off lots. As a result, the Auburn Hills automaker plans to shut down the second shift at its Dodge Ram producing St. Louis plant in order to curb the influx of the less fuel economic vehicles. Additionally, it will lay off over 900 workers at the facility beginning September 1 as well.

Chrysler is currently on a companywide shutdown this week amidst "the lowest sales in 16 years" according to CEO Bob Nardelli. Dodge's 2009 Ram is expected to debut at the end of the summer and promises to be more fuel efficient and less polluting.

LINK:Chrysler offers zero-percent financing on 2009 Dodge Ram | Automotive News Blog - Wide Open Throttle