European Jeep ads use tigers, leopards to sell Liberty

[rickaren]

But marketing folks at Chrysler LLC understand if Americans don't quite get the jokes in ads for the European debut of the restyled 2008 Jeep Liberty, which overseas is called Cherokee.

And anything that effectivelyhelps sell SUVs in a place where a gallon of gas costs the equivalent of $10 a gallon can be as quirky as it wants to be. The Cherokee sold only 6,528 units in Europe during 2007 with its old body style, a drop of almost 50 percent from the year before. As in North America, Chrysler officials hope the new design - complete with its huge sky-slider sunroof - will boost or at least hold sales in a competitive market dealing with skyrocketing gas prices.

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toledoblade.com -- Grrrr! European Jeep ads use tigers, leopards to sell Cherokee