|
Ford to boost ad efforts over next six months
Ford to boost ad efforts over next six months
Posted Friday, Sep 25, 2009, 1:48 pm in Employee News
Ford Motor Co., seeking to maintain marketing momentum for its current vehicle lineup, will spend more on advertising and marketing in the next six months compared with current levels, says marketing chief Jim Farley, the Automotive News reported.
In an interview Thursday, Farley declined to say how much more Ford plans to spend, the publication said. The additional advertising will tout Ford’s new vehicles, the story said.
The higher spending is not meant to counter recent advertising hikes announced by General Motors Co. and Toyota Motor Corp., Farley told the paper. For more than a year, Ford has planned the higher level of spending during this period, the story said.
The report said the marketing push will augment advertising on vehicles launched during the last year. The advertising also is intended to hold consumers’ attention until the company’s next important new product, the 2011 Ford Fiesta small car, arrives next year, the story said. (Automotive News)
__________________
Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
|
Linear Mode
