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GM to drop corporate logo from vehicles
GM to drop corporate logo from vehicles
Posted Tuesday, Aug 25, 2009, 1:10 pm in Employee News
General Motors Co. will no longer include the silver “GM” corporate logo on its vehicles in a move to emphasize the four core brands that survived the automaker’s bankruptcy, The Detroit News reported.
The move, which takes effect starting with the 2010 model year, was made earlier this month by the company’s newly formed executive committee, the paper said. The move downplays the link between the Chevrolet, Cadillac, Buick and GMC brands and their corporate parent, following the automaker’s recent trip through bankruptcy court and months of negative headlines, the News said.
“We are just really focused on the four core brands, and this provided us with another opportunity to make sure they were at the forefront,” GM spokesman Terry Rhadigan told the paper. GM’s research indicates people outside the Midwest do not necessarily link a Chevrolet or Cadillac with GM, Rhadigan said. (The Detroit News)
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Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
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