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GM to extend money-back guarantee?
GM says may extend money-back guarantee
Posted Friday, Sep 25, 2009, 1:51 pm in Employee News
General Motors Co. could extend its offer of a 60-day, money-back guarantee for consumers when the marketing program expires at the end of November, GM Vice Chairman Bob Lutz said on CNBC on Friday, Reuters reported.
Lutz said that GM expects “way under 1 percent,” of consumers who buy new Cadillacs, Chevrolets, GMC or Buick vehicles will return them in the guarantee program, the story said. Two weeks ago GM launched an aggressive marketing program that centers on stepped-up advertising and the money-back guarantee, Reuters noted.
The campaign is an attempt to convince reluctant American consumers that GM’s products are competitive with the best vehicles from import brands like Toyota that have eaten into the automaker’s once-dominant U.S. market position, the news service said. Lutz said research by GM and outside analysts showed it had increased the pool of consumers who say they would consider buying a GM vehicle even though it had not boosted sales yet, the story said. (Reuters)
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Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
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