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GM’s Chairmanto be featured in TV ad campaign
GM’s Chairman Whitacre to be featured in TV ad campaign
Posted Thursday, Sep 10, 2009, 5:41 pm in Employee News
General Motors Co. will launch a broad post-bankruptcy advertising campaign next week with an introductory TV spot featuring new Chairman Ed Whitacre, sources familiar with the plan said on Wednesday, the Automotive News reported.
The ad is expected to last 60 seconds and was created by the ad agency McCann-Erickson Worldwide, the trade paper said. The spot will set up a wider TV campaign featuring commercials about each of GM’s four surviving brands: Chevrolet, Buick, GMC and Cadillac, the Automotive News reported.
The idea is to showcase GM’s best products, with Whitacre urging consumers to take a look at what the automaker has to offer, the paper said. The ads may reflect a slight departure from Bob Lutz’s plan for GM’s marketing strategy. When Lutz, 77, took over as marketing chief in July, he said GM would focus on its brands and not the corporation, the story said. (Automotive News)
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Rick
Nitro Year: 2007 (1 of 113,000 sold)
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