|
GM to spend big, market brands
GM to spend big, market brands
Posted Wednesday, Aug 12, 2009, 11:25 am in Employee News
General Motors Co. thinks it has the products Americans want to buy, and now it plans to spend big to get consumers into showrooms, The Detroit News reported.
Officials from the Detroit automaker said Tuesday that it will boost spending on advertising its four remaining brands that emerged after bankruptcy and will more tightly focus on each one, the paper said. “People think with cost cutting, we won’t be advertising as much,” Chief Financial Officer Ray Young told the News. “It’s the exact opposite” he said, and the total budget will in fact “go up materially.”
Leading the charge will be Vice Chairman Bob Lutz, who took over marketing after GM emerged from bankruptcy in July, the paper said. He said the new advertising campaign, launching in the fourth quarter, will challenge the public to try GM products and test them against the competition. It will be reminiscent of the famous Chrysler ads that told buyers if they can find a better car, they should buy it, the story said. (The Detroit News)
__________________
Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
|
Linear Mode
