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Hyundai may extend car return program
Hyundai may extend car return program-U.S. CEO
Posted Thursday, Oct 22, 2009, 2:49 pm in Employee News
Hyundai Motor Co Ltd is considering extending its successful U.S. incentive program that allows consumers to return vehicles if they lose their jobs, its U.S. chief executive said on Wednesday, Reuters reported.
The “Hyundai Assurance Program,” which began in January and was widely copied by rivals including General Motors Co. and Ford Motor Co. contributed to the South Korean automaker increasing sales and expanding market share in a slumping U.S. market, the news service said. Hyundai North America Chief Executive John Krafcik told Reuters that the automaker will keep the car return program through the end of 2009, adding, “We’re thinking now about how much further we should take it.”
Fewer than 50 consumers have returned their vehicles under the program, Krafcik said, the news service reported. Hyundai’s U.S. sales rose 2 percent to 342,217 vehicles in the first nine months of this year from a year earlier, while overall U.S. auto sales fell almost 30 percent, the story said. (Reuters)
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Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
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