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Redesigned Taurus unexpectedly popular in Calif.
Redesigned Taurus unexpectedly popular in Calif.
Posted Wednesday, Oct 7, 2009, 2:14 pm in Employee News
Two months after launching the redesigned Ford Taurus sedan, Ford Motor Co. is dealing with an unexpected surprise: it underestimated demand in California, the Detroit Free Press reported.
California is the nation’s No. 1 car market, largely because it’s the nation’s largest state by population, with more than 36 million residents. But historically, Californians have not preferred brands from Detroit, the paper said.
Ford said California was the second-best selling market for the new 2010 Ford Taurus in September, behind only metro Detroit, the Free Press reported. Ford launched its new Taurus in August as a full-size sedan after its efforts to rebadge the Ford Five Hundred as a Taurus in 2007 failed to reinvigorate sales, the paper said.
In September — the first full month of sales for the 2010 Ford Taurus — sales totaled 5,077, a 60.1 percent increase compared with last September, according to Autodata Corp., the story said. (Detroit Free Press)
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Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
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