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Super Bowl XLV: one of every three ads
Car sales on the fast track
December 10, 2010
Quote:
When viewers tune into Super Bowl XLV early next year, one of every three ads they see will be for cars or trucks. It's an unprecedented advertising blitz for an industry beleaguered by a recession that scared consumers off the showroom floors.
The automotive Super Bowl blowout, where each 30-second ad sells for up to $3 million, suggests the industry is back. So do recent monthly sales reports showing year-over-year gains in October and November.
But automakers are nowhere near the sales volume they showed as little as four years ago, before the stock market and the housing sector tanked and took the rest of the economy with them.
And it likely will take several years before the industry gets back to the levels earlier in the decade when it routinely sold more than 16 million vehicles a year, instead of the 11.5 million it's projected to sell this year.
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Full Article Car sales on the fast track | StarTribune.com
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