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Toyota abandons goal of 15% global market share
Toyota abandons goal of 15% global market share
Posted Tuesday, Aug 11, 2009, 1:51 pm in Employee News
New Toyota President Akio Toyoda has abandoned the goal of grabbing a 15 percent share of the global market as part of a back-to-basics focus on quality over quantity, the Automotive News reported.
The target was set in 2002 by then President Fujio Cho as a benchmark for charting Toyota Motor Corp.’s rapid growth, the paper said. Cho wanted the 15 percent sometime after 2010, the publication reported.
Toyota had a global market share of 10.7 percent in 2002, according to the Automotive News Data Center. But Toyoda has different priorities, a high-level Toyota executive said. Toyota’s new management believes the capacity glut was the result of chasing numbers instead of customer needs. Said the executive: “Our president doesn’t like figures or documents,” the story said. (Automotive News)
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Rick
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