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Toyota leader offers apology
Toyota leader offers apology
Posted Monday, Oct 5, 2009, 3:46 pm in Employee News
In a stunning public admission, Akio Toyoda, president of Toyota Motor Corp. and grandson of the company’s founder, apologized for the death of a California family in a crash that led the Japanese automaker to issue its largest U.S. recall and acknowledged Toyota is “grasping for salvation” as it faces another annual loss, the Detroit Free Press reported.
Together, the remarks show how the world’s largest and seemingly unstoppable automaker has been humbled by the global economic crisis, as well as other challenges, the paper said. Toyota is recalling 3.8 million vehicles in the United States to remove floor mats, which might have jammed the accelerator in the fatal California accident, the Free Press said. Federal safety officials are investigating.
Toyoda also lamented the company’s challenges, saying, “We have to listen to our customers and make better cars,” the paper said. While the humble remarks might seem odd for a top executive in America, extreme acts of humility are common from leaders in Japan, the story said. (Detroit Free Press)
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Rick
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