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Toyota recall may prove costly
Toyota recall may prove costly to company’s image
Posted Friday, Oct 2, 2009, 3:05 pm in Employee News
Toyota Motor Corp. says it’s too early to estimate the cost of its largest U.S. recall ever, but analysts suspect the bigger worry is damage to the automaker’s image, Reuters reported.
On Tuesday, Toyota said it will recall some 3.8 million vehicles because of the risk that a loose floor mat could jam the accelerator, a problem suspected of causing crashes that have killed five people, the news service said.
The recall includes the Prius hybrid and would be the largest ever for Toyota, which has built a reputation for safety and quality that helped it surpass General Motors Co. as the world’s top automaker last year, Reuters said. The recall also comes at a critical time for Toyota as it scrambles to squeeze spending to bounce back from record losses forecast this year amid a global collapse in auto sales, the story said. (Reuters)
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Rick
Nitro Year: 2007 (1 of 113,000 sold)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
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