VP to call buyers who returned a vehicle

[rickaren]

GM global VP to personally call buyers who returned a vehicle

Posted on Friday, November 20th, 2009 at 2:17 PM EST. (Employee News)

General Motors Co.’s vice president for global engineering will spend the next few evenings calling customers who bought a GM vehicle and returned it during the company’s “May the best car win” promotion, the Detroit Free Press reported.

GM chairman Ed Whitacre suggested engineering vice president Mark Reuss and his team make the follow-up calls to figure out what went wrong and improve the products, the paper said. Less than 0.1 percent, or 200 of the 220,000 people who qualified for the exchange offer, used it, and only about 20 buyers won’t move into some other GM vehicle. But Reuss jumped at the idea, the Free Press said.

Reuss planned to call a buyer last night tonight who returned a Chevrolet Silverado pickup because of dissatisfaction with its interior room, paint and the quality of its finish, the paper said. “I want to know exactly why they weren’t satisfied,” he told the paper. (Detroit Free Press)