8. Hometown Homage
Next up, let’s focus on the company’s unique logo, which is comprised of several elements. The red-cross-and-white-field motif on the left side is borrowed from the Milanese coat of arms, while the snake eating a man on the right comes from the Visconti family crest, the city’s former rulers. Now, the latest iteration of Alfa Romeo’s logo, which has changed constantly over the years, came out on June 24, 2015 to help celebrate their 105th birthday.
7. Win After Win After Win
Now, let’s focus on the company’s motorsports success for a moment. Since traditionally Alfa Romeo cars have been lighter, better handling and often more durable than what rivals fielded, they were able to win scores of races from the Mille Miglia to Le Mans, Formula 1 to the Vanderbilt Cup and many, Many, MANY more. Famously, they took first place in the challenging Targa Florio of 1923.
6. The Quadrifoglio Story
And there’s an interesting story about that particular competition. Driver Ugo Sivocci won that year after a series of second-place finishes, apparently breaking his unfortunate losing streak by painting a white square and four-leaf clover on the side his RL Targa Florio racer.
And it worked, albeit only briefly because Sivocci was, unfortunately killed soon after at Monza while testing a new high-performance car, one that eerily was NOT adorned with his lucky Quadrifoglio insignia.
After this tragic event, all Alfa Romeo racing machines featured this iconic clover-leaf motif, though instead of a square they were put inside a tringle, signifying the loss of Sivocci.
But that’s not the end; there’s one more interesting element to the Quadrifoglio story. You see, Sivocci drove car 17, a number that has never since been used on a factory-backed Alfa Romeo racecar. #FunFact!
5. The Ferrari Connection
The whole story is fairly complicated, but did you know Enzo Ferrari himself ran the Alfa Romeo racing team for about 10 years? His world-famous prancing-pony logo even appeared on their cars. IT’S TRUE!