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post #1 of 7 (permalink) Old 01-30-2015, 04:06 PM Thread Starter
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Watch All The 2015 Automotive Super Bowl Commercials Here



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Auto companies are big players when it comes to football’s big game.

Brands love to roll out expensive advertising campaigns, as the Super Bowl gets a massive amount of viewers. Exactly how many? Last year, the NFL’s big game became the most-watched television event in U.S. history with 111.5 million viewers tuning in.

Oddly enough though, many automakers opted out of this year’s game despite the record-setting views last year.
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FCA US Uses Television’s Biggest Stage –

FCA US Uses Television’s Biggest Stage –– Super Bowl XLIX – to Celebrate Two Significant Brand Events: Global Launch of Newest FIAT and Dodge Brand’s 100th Anniversary Milestone

In a break from recent Super Bowl creative approaches, FCA US uses humor and interesting twists to capture individual brand personalities and celebrate their significant brand events

‘The FIAT 500X Blue Pill’ playfully touts introduction of all-new crossover 2016 Fiat 500X

To commemorate Dodge brand’s century mark milestone, ‘Wisdom’ honors centenarians and celebrates their 100 years

Both 60-second videos make their broadcast television debuts after garnering huge digital success and critical acclaim

February 1, 2015 , Auburn Hills, Mich. -

The global launch of FIAT brand’s newest vehicle, the all-new 2016 Fiat 500X crossover, and Dodge brand’s 100th anniversary, the only American Fiat Chrysler Automobiles N.V. brand to achieve this major milestone, were celebrated in the first two of three videos FCA US LLC aired in tonight’s Super Bowl XLIX telecast.

The 60-second “The FIAT 500X Blue Pill” and Dodge “Wisdom” videos break from most recent FCA Super Bowl creative approaches, as both made their broadcast television debuts on America’s biggest television stage after first garnering huge digital success and critical acclaim. Both videos use humor and creative twists to capture the unique characteristics and personalities of each brand – fun and lighthearted FIAT and bold, irreverent Dodge.


“FCA US always strives to do something different, something unexpected yet with a purpose, for the largest television audience of the year and this year’s Super Bowl videos are no exception,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “The Fiat 500X is an important global launch for us, 100 years also is a significant landmark for an automotive brand, and Dodge is our first U.S. brand to reach this milestone. What better way to share these events with the more than 100 million people watching the Super Bowl telecast than to air two entertaining and successful online hits, ‘The FIAT 500X Blue Pill’ and ‘Wisdom,’ on broadcast television for the first time.”

This is not the first time FCA US has taken a video that first went viral on the web and given it a wider broadcast television audience. In the 2012 Super Bowl XLVI telecast, FIAT aired “Seduction,” an online viral sensation that introduced the Fiat 500 Abarth. The video became an immediate Super Bowl commercial hit, garnering instant viewer and critical acclaim, including being named the “Best TV Commercial” at the 2012 D Show.

60-SECOND 'THE FIAT 500X BLUE PILL'
The video playfully and cheekily introduces the FIAT brand’s all-new cross-over 2016 Fiat 500X. Filmed in the cities of Pitigliano, Italy and Sorano, Italy, and featuring Italian actors (Nini Salerno and Adele Pandolfi), the spot follows the epic journey of the “The FIAT 500X Blue Pill” as it slips through the fingers of an amorous Italian, skipping across rooftops, down a drain pipe, bouncing off villa walls, pinging across café tables and eventually dropping the open fuel tank of a Fiat 500. Given the “The FIAT 500X Blue Pill,” the vehicle becomes a “bigger, more powerful and ready for action” cross-over 2016 Fiat 500X.The video can be viewed at FIATUSA.com.

“The FIAT 500X Blue Pill” first debuted as a longer-form video at the October 2014 Paris Motor Show during the FIAT brand’s global reveal of the all-new 2016 FIAT 500X. It gained traction as a viral video, receiving nearly 10 million views online prompting the decision to air it this year during the Super Bowl telecast.

“The FIAT 500X Blue Pill” was created in partnership with Dallas-based The Richards Group

60-SECOND ‘WISDOM’
“Wisdom” commemorates Dodge’s first 100 years with centenarians who have an attitude, defiance and an irreverence that is the core of Dodge’s DNA. In the new 60-second video, 11 centenarians give viewers their advice for living life to the fullest: “I want to tell the world what I have learned,” “Live for now,” “Because life is good, you make it good,” “There are miracles all around you.” As the spot progresses, their words begin to take on more attitude and defiance, as the sounds of an engine roars in the background. “Keep your eyes open and sometimes your mouth shut,” “Don't complain,” “Tell it like it is,” “Hesitate and you lose,” “Put your pedal to the medal,” “Live fast,” “And never, ever, forget where you came from.”

"You learn a lot in 100 years. Here’s to the next 100. Born Dodge,” reads on-screen copy at the end as a 2015 Challenger screeches out of the frame with one of the centenarians extending his arm in a “rock on” hand gesture.

The original longer “Wisdom” web video was an instant digital phenomenon when it was first posted in April 2014, amassing nearly 4.5 million views in less than 24 hours – surpassing the 24-hour record views previously held by the Company’s iconic Super Bowl commercials ("Born of Fire, “Farmer,” "Whole Again,” "Halftime in America," “Seduction” and "America's Import.") The original long-form web video received more than 7 million views prior to its Super Bowl telecast debut.

“Wisdom” was created in partnership with Dallas-based The Richards Group and can be viewed at dodge.com.

About the FIAT 500X
The all-new Fiat 500X was designed at Centro Stile in Turin, Italy, where designers leveraged the character and iconic features of the Fiat 500 into a larger and more mature package. On the exterior, design elements like double headlamps, a trapezoidal nose, the signature “whiskers and logo” face and the rounded clamshell hood pay homage to the original Cinquecento. The purposeful and distinct Italian design carries through to the interior with clever storage, body-color instrument panel, a circular cluster display and iconic door handles.

The 2016 Fiat 500X is available in five trim levels: Pop, Easy, Lounge, and for a more rugged look, Trekking and Trekking Plus. The Trekking and Trekking Plus models feature unique front and rear fascia designs, and satin silver accents for a distinct, adventurous appearance.

Crafted in Italy at the FCA Melfi assembly plant, the all-new Fiat 500X will arrive in FIAT studios in North America in the first half of 2015. As a global vehicle, it will go on sale in more than 100 countries worldwide.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.

In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the five-passenger Fiat 500L. The FIAT brand continues to expand with the introduction of the Fiat 500X, an all-new crossover that combines Italian style with functionality, performance and all-wheel drive confidence. The all-new Fiat 500X will arrive in FIAT studios in the second quarter of 2015.

About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.

About FCA US LLC
FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.

FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol “FCAU" and on the Mercato Telematico Azionario under the symbol “FCA.”

Rick

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Official 2015 FIAT 500X Super Bowl Commercial | The FIAT Blue Pill | #500X
Published on Feb 1, 2015

Watch the Official FIAT 2015 Super Bowl Commercial. Everyone who comes into contact with the FIAT 500X gets a little excited and you will too. The All-New 2016 FIAT 500X crossover. Bigger, more powerful and ready for action. Coming this spring. Hold out a little longer.
Sign up for updates: FIAT 500X - SIGN UP FOR UPDATES #500X





Official 2015 Dodge Super Bowl Commercial | Wisdom | #DodgeWisdom
Published on Jan 31, 2015

We are dropping 100 years' worth of wisdom on our official 2015 Super Bowl commercial, so listen up! #DodgeWisdom

You call it attitude, we call it character. Sometimes in order to get the most out of life you need to keep your eyes open and your mouth shut. So live fast, don't bitch and most importantly never, ever forget where you came from.

Rick

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Jeep® Brand Debuts “Beautiful Lands” Video

Jeep® Brand Debuts “Beautiful Lands” Video During Super Bowl XLIX Telecast, Inviting Viewers to Follow Epic World Wide Journey Through Lyrics of Iconic Song “This Land Is Your Land”

Broadcast debut of Jeep® brand video features iconic song “This Land is Your Land” performed by IRS/Capital recording artist Marc Scibilia

Video celebrating the brand’s global vision filmed in more than 10 countries, including United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates, over 19 days and throughout 40+ locations across the world

Video marks the introduction of the all-new 2015 Jeep Renegade in the U.S
As part of the “Beautiful Lands” campaign, the Jeep brand is helping to drive global awareness of Water.org and its work in an effort to affirm “Water is life. Help provide it.”


February 1, 2015 , Auburn Hills, Mich. -

The Jeep® brand firmly evolves its authentic American story of freedom with a global journey around the world – inspiring a new definition of adventure – in “Beautiful Lands,” which debuted during Sunday’s (2/1) Super Bowl XLIX broadcast. The 90-second video invites viewers to follow an epic worldwide journey through lyrics of “This Land Is Your Land,” spanning the globe to locations across the United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates. The commercial is the first to mark the introduction of the all-new 2015 Jeep Renegade in the United States. The broadcast debut spot “Beautiful Lands” can be viewed/embedded here: http://youtu.be/j7LbPdzYrrE.

“Beautiful Lands” takes a unique and surprising twist upon the iconic piece of music “This Land is Your Land,” written as a crowning tribute to America's homeland, and expands its interpretation into a global celebration of all lands across the world. The catalyst that takes viewers on an unexpected musical and visual odyssey, “Beautiful Lands” creates a connection to show the Jeep brand’s evolution. As performed by recording artist Marc Scibilia, the song and the "Beautiful Lands" video share a message of freedom and reverence, and also introduces "This Land is Your Land" to a new generation of fans, inviting a fresh and new appreciation for the song.

The 19-day combined production for the “Beautiful Lands” commercial included filming in more than 10 countries, 40-plus locations and approximately 73,777 miles traveled around the world (number of times around the world 2.962), including the United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates. The Jeep brand commissioned noted photographers to document the entire journey. (Each location of every scene in "Beautiful Lands” is available in pdf format to the right under ATTACHED.)

As part of the “Beautiful Lands” campaign, the Jeep brand is helping to drive global awareness of Water.org and its work in an effort to affirm “Water is life. Help provide it.” Embodying the Renegade spirit, Water.org breaks boundaries to find solutions that transform lives with safe water. The Jeep brand is proud to support Water.org in its efforts to solve the global water crisis by making a $250,000 donation.

The Jeep brand’s “Beautiful Lands” was created in partnership with Dallas-based The Richards Group. More on the campaign and the all-new 2015 Jeep Renegade can be found at 2015 Jeep Renegade World ? Football Commercial.

About Water.org
For more than 20 years, Water.org has been at the forefront of developing and delivering solutions to the global water crisis. Founded by Gary White and Matt Damon, Water.org pioneers innovative, community-driven and market-based initiatives to ensure all people have access to safe water and sanitation, giving women hope, children health and communities a future. To date, Water.org has positively transformed the lives of more than 2 million people around the world, ensuring a better life for generations ahead. Learn more at Water.org and www.facebook.com/water.

About Marc Scibilia
Born and raised in Buffalo, New York, Marc Scibilia moved to Nashville five years ago to hone his craft in the gritty rock world of the Black Keys, Jack White and the Kings of Leon. Marc follows in the footsteps of his father and grandfather – both professional musicians. He has released two independent albums and has had his music featured on the hit television series ‘Bones.’ His single ‘How Bad We Need Each Other’ reached #1 on the iTunes Singer/Songwriter chart. Marc’s first full-length album is due this year on the legendary I.R.S imprint of Capitol Records.

About 2015 Jeep Renegade
The all-new 2015 Jeep Renegade expands the brand’s global vehicle lineup, entering the growing small SUV segment, while staying true to the fun-and-freedom lifestyle Jeep is known for. Renegade delivers a unique combination of best-in-class off-road capability, open-air freedom and convenience, a segment-first nine-speed automatic transmission that contributes to outstanding on-road and off-road driving dynamics, world-class refinement, two fuel-efficient MultiAir engines with more than 30 mpg, and a host of innovative safety and advanced technology offerings.

About Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

The Jeep brand recorded sales of more than 1 million units across the globe in 2014, setting a new all-time record for the third consecutive year. Sales of 1,017,019 Jeep vehicles bettered the brand's 2013 record of 731,565 by 39 percent. In addition to its 39 percent global increase, Jeep sales rose 41 percent in the U.S. in 2014, with a record 692,348 total sales. Jeep sales rose 40 percent in Europe and 42 percent in the Asia-Pacific region in 2014. In China – the world's largest automobile market – sales rose 49 percent.

About FCA US LLC
FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.

FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol “FCAU" and on the Mercato Telematico Azionario under the symbol “FCA.”

Rick

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Smile Official 2015 Jeep Super Bowl Commercial | Beautiful Lands | Jeep Renegade


Official 2015 Jeep Super Bowl Commercial | Beautiful Lands | Jeep Renegade
Published on Feb 1, 2015

From the streets of New York City to the outback of Australia, follow the Jeep Renegade as we explore the globe in our 2015 Super Bowl ad. The world is a gift. Play responsibly. Learn more about the All-New 2015 Jeep Renegade at 2015 Jeep Renegade World ? Football Commercial

Rick

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Customers Can Now Configure Their All-new Fiat 500X Crossover

Customers Can Now Configure Their All-new Fiat 500X Crossover, Starting at $20,000 MSRP

U.S. customers can now configure their 2016 Fiat 500X
Pricing for the all-new crossover begins at $20,000 MSRP

The latest addition to the FIAT lineup, the Fiat 500X offers an available advanced all-wheel-drive system, functionality and an array of comfort, convenience, and safety and security features

The 2016 Fiat 500X will arrive in FIAT studios in the second quarter of 2015


February 1, 2015 , Auburn Hills, Mich. -









On the heels of the FIAT brand’s return to Super Bowl advertising, FIAT fans can now configure the 2016 Fiat 500X at FIAT USA - Official site for FIAT 500, 500c, 500e, 500L & Abarth. Pricing for the all-new crossover, which will arrive in the U.S. market in the second quarter of 2015, starts at $20,000 MSRP.

“The Fiat 500X is the next step of FIAT expansion in the North American market,” said Jason Stoicevich, Head of FIAT Brand North America, FCA US LLC. “Personalization is a big part of who we are as a brand, so we are giving our customers a chance to jump-start the process and customize a Fiat 500X that fits their own needs and personality. Also, FIAT fans can now visit a studio to reserve a vehicle and be one of the first to own the Italian-made Fiat 500X.”

The all-new Fiat 500X combines iconic Italian style with functionality, performance and available all-wheel-drive confidence. The vehicle is available in five trim levels. The Street series models, including the Pop, Easy and Lounge, feature the refined Italian style and design of the FIAT brand with a more urban appearance. The Trekking and Trekking Plus models feature a more aggressive and athletic look with unique front and rear fascia designs and satin silver accents. The base Manufacturer’s Suggested Retail Price (MSRP) for the 2016 Fiat 500X starts at $20,000 (excluding a destination charge of $900, taxes, title and registration fees):

Pop: $20,000
Easy: $22,300
Trekking: $23,100
Lounge: $24,850
Trekking Plus: $27,100


The Easy, Trekking, Lounge and Trekking Plus models are all available with the Fiat 500X’s advanced all-wheel-drive system for an additional $1,900.

About the 2016 Fiat 500X
In the United States, the all-new Fiat 500X is available with the fuel-efficient 1.4-liter MultiAir Turbo engine paired with a six-speed manual transmission, with an output of 160 horsepower and 184 lb.-ft. of torque. The available 2.4-liter Tigershark MultiAir2 engine produces 180 horsepower and 175 lb.-ft. of torque, and is paired exclusively to a nine-speed automatic transmission on all-wheel-drive and front-wheel-drive models.

A disconnecting rear axle allows for reduced parasitic loss when available all-wheel-drive capability is not needed, improving fuel efficiency. The Dynamic Selector system allows the driver to choose from three modes (Auto, Sport and Traction +) for the most suitable vehicle configuration for different driving conditions.

The 2016 Fiat 500X offers up to 70 standard and available safety and security features. Available features include Forward Collision Warning-Plus with full stop, LaneSense Lane Departure Warning-Plus, Blind-spot Monitoring and Rear Cross Path detection. Electronic stability control (ESC) with Hill-start Assist and electronic roll mitigation is standard on all models, as are seven air bags.

Loaded with technology and convenience, the Fiat 500X is available with features like Uconnect 6.5 radio with a 6.5-inch high-resolution touchscreen and navigation, Bluetooth streaming audio, Uconnect Access Via Mobile, a 3.5-inch color thin-film transistor (TFT) cluster display, Keyless Enter ‘n Go with remote start, and heated front seats and steering wheel.

The all-new Fiat 500X is crafted at the Melfi plant in Italy.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.

In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the five-passenger Fiat 500L. The FIAT brand continues to expand with the introduction of the Fiat 500X, an all-new crossover that combines Italian style with functionality, performance and all-wheel drive confidence. The all-new Fiat 500X will arrive in FIAT studios in the second quarter of 2015.

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
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FCA US Takes Three Spots in Top 15 in USA TODAY Ad Meter

FCA US Takes Three Spots in Top 15 in USA TODAY Ad Meter Results and Places #1 of all Automakers with “The FIAT 500X Blue Pill”

February 2, 2015 , Auburn Hills, Mich. -
The annual USA TODAY Ad Meter results are in, with FCA US LLC taking three of the Top 15 spots in the annual poll, and placing #1 in the automotive category. “The FIAT 500X Blue Pill” took the #3 position overall (and #1 in automobile category); Dodge brand’s “Wisdom” took the #6 position (the #2 spot in automobile category) and Jeep® brand’s “Beautiful Lands” placed #15 overall (and #5 spot of all automobile brands).

The company’s creative efforts have placed in the Top 15 position of all commercials the last four years. Last year, the Chrysler brand’s “America's Import,” with Bob Dylan, placed #12 overall in the annual poll. In 2013, Ram brand’s “Farmer” took the #3 position overall (and the #1 position in the automobile category), and Jeep brand’s “Whole Again,” as narrated by Oprah Winfrey, took the #5 position (and #2, behind Ram brand in the automobile brand category). The company’s “Halftime in America,” with Clint Eastwood, placed #4 overall (and #2 of all automakers) in 2012.

In addition to USA TODAY Ad Meter results, Adweek named “Wisdom” and “Beautiful Lands” as "third quarter winners,” saying of the Jeep spot, “Quietly grand. Great choice taking "This Land Is Your Land" global.”

The Detroit Free Press noted the ”cinematic sweep (as) the backdrop for Jeep (and) a century of wisdom for Dodge…,” and includes Autotrader.com writer Michelle Krebs observing of “Beautiful Lands”: “It was strong in its brand messaging, showing the global breadth of the Jeep brand and it was beautifully shot”; Krebs also proclaimed “the big winner of the night was Fiat Chrysler Automobiles (FCA).”

Web traffic for all three brands saw positive effects from their respective commercials airing during the game:

Site traffic for fiatusa.com was up 327%, and since the Super Bowl commercial aired, the brand has generated almost 50,000 social mentions, 95% of which are directly related to the brand's Super Bowl commercial. Fiat 500X traffic increased 1,829% (29K)
The Dodge brand saw site traffic rise 14% (139.3K), with Dodge Challenger traffic specifically up 40% (42.5K). Since Dodge brand’s “Wisdom” aired, the Dodge brand has generated over 63,000 social mentions, and of scored mentions, 86% were positive.
The Jeep brand saw site traffic rise 40% (201K), with 2015 Jeep Renegade traffic up 342% (52K). Since “Beautiful Lands” aired, the Jeep brand has received over 43,000 brand social mentions, 90% of which were related to the Super Bowl commercial.


60-SECOND “THE FIAT 500X BLUE PILL”
The video playfully and cheekily introduces the FIAT brand’s all-new cross-over 2016 Fiat 500X. Filmed in the cities of Pitigliano, Italy, and Sorano, Italy, and featuring Italian actors (Nini Salerno and Adele Pandolfi), the spot follows the epic journey of the “The FIAT 500X Blue Pill” as it slips through the fingers of an amorous Italian, skipping across rooftops, down a drain pipe, bouncing off villa walls, pinging across café tables and eventually dropping into the open fuel tank of a Fiat 500. Given the “The FIAT 500X Blue Pill,” the vehicle becomes a “bigger, more powerful and ready for action” cross-over 2016 Fiat 500X.

“The FIAT 500X Blue Pill” first debuted as a longer-form video at the October 2014 Paris Motor Show during the FIAT brand’s global reveal of the all-new 2016 FIAT 500X. It gained traction as a viral video, receiving nearly 10 million views online prompting the decision to air it this year during the Super Bowl telecast.

“The FIAT 500X Blue Pill” was created in partnership with Dallas-based The Richards Group


60-SECOND “WISDOM”
“Wisdom” commemorates Dodge’s first 100 years with centenarians who have an attitude, defiance and an irreverence that is the core of Dodge’s DNA. In the new 60-second video, 11 centenarians give viewers their advice for living life to the fullest: “I want to tell the world what I have learned,” “Live for now,” “Because life is good, you make it good,” “There are miracles all around you.” As the spot progresses, their words begin to take on more attitude and defiance, as the sounds of an engine roars in the background. “Keep your eyes open and sometimes your mouth shut,” “Don't complain,” “Tell it like it is,” “Hesitate and you lose,” “Put your pedal to the medal,” “Live fast,” “And never, ever, forget where you came from.”

“You learn a lot in 100 years. Here’s to the next 100. Born Dodge,” reads on-screen copy at the end as a 2015 Challenger screeches out of the frame with one of the centenarians extending his arm in a “rock on” hand gesture.

The original longer “Wisdom” web video was an instant digital phenomenon when it was first posted in April 2014, amassing nearly 4.5 million views in less than 24 hours – surpassing the 24-hour record views previously held by the Company’s iconic Super Bowl commercials ("Born of Fire, “Farmer,” "Whole Again,” "Halftime in America," “Seduction” and "America's Import.") The original long-form web video received more than 7 million views prior to its Super Bowl telecast debut.

“Wisdom” was created in partnership with Dallas-based The Richards Group.


90-SECOND “BEAUTIFUL LANDS”
The Jeep® brand firmly evolves its authentic American story of freedom with a global journey around the world – inspiring a new definition of adventure – in “Beautiful Lands,” which debuted during Sunday’s (2/1) Super Bowl XLIX broadcast. The 90-second video invites viewers to follow an epic worldwide journey through lyrics of “This Land Is Your Land,” spanning the globe to locations across the United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates. The commercial is the first to mark the introduction of the all-new 2015 Jeep Renegade in the United States.

“Beautiful Lands” takes a unique and surprising twist upon the iconic piece of music “This Land is Your Land,” written as a crowning tribute to America's homeland, and expands its interpretation into a global celebration of all lands across the world. The catalyst that takes viewers on an unexpected musical and visual odyssey, “Beautiful Lands” creates a connection to show the Jeep brand’s evolution. As performed by recording artist Marc Scibilia, the song and the "Beautiful Lands" video share a message of freedom and reverence, and also introduces "This Land is Your Land" to a new generation of fans, inviting a fresh and new appreciation for the song.

The 19-day combined production for the “Beautiful Lands” commercial included filming in more than 10 countries, 40-plus locations and approximately 73,777 miles traveled around the world (number of times around the world 2.962), including the United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates. The Jeep brand commissioned noted photographers to document the entire journey. More info on “Beautiful Lands” can be found at 2015 Jeep Renegade World ? Football Commercial.

As part of the “Beautiful Lands” campaign, the Jeep brand is helping to drive global awareness of Water.org and its work in an effort to affirm “Water is life. Help provide it.” Embodying the Renegade spirit, Water.org breaks boundaries to find solutions that transform lives with safe water. The Jeep brand is proud to support Water.org in its efforts to solve the global water crisis by making a $250,000 donation.

“Beautiful Lands” was created in partnership with Dallas-based The Richards Group.

Rick

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