“OnStar Launches New Services, Hopes to Double Size”
With plans to “reconfigure the in-vehicle navigation category,” General Motors’ high-tech OnStar division is rolling out an array of new services and hinting at more to come. All told, it’s part of push by the service to double its subscriber base over the next three years, a move that will see OnStar expand overseas for the first time.
What started out as a simple communications system, designed to let motorists seek help in an emergency, has become a broad menu of in-car infotainment services, ranging from hands-free cellphoning to real-time traffic alerts.
But OnStar officials acknowledged, during a conversation with TheCarConnection.com, that their digital “space” is changing rapidly, and that they face a number of challenges, not the least being low-cost, portable navigation systems that are selling by the millions.
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