FCA US California Business Center and SoCal LX Enthusiast Group Celebrate a Decade of Growth at 10th Annual Spring Festival
More than 1,000 modern, full-size Chrysler 300s, Dodge Chargers and Challengers are expected to attend this year’s event
More than $10,000 raised for local charities
March 19, 2015 , Irvine, California -
As the largest owners’ gathering of rear-wheel-drive “LX” platform vehicles from FCA US LLC, the 10th annual Spring Festival of LXs draws some of the most loyal and hardcore Chrysler 300, Dodge Charger and Dodge Challenger enthusiasts from more than 31 states, plus Canada, Mexico and even Europe.
This is not your typical “car cruise.” This is the physical manifestation of a viral hurricane that has been brewing and growing since 2006. This three-day destination event in Southern California pays tribute to more than just the modern, rear-wheel-drive Chrysler, Dodge and SRT brand vehicles – it’s a California homecoming of some of the most customized and performance-tuned American vehicles on the road.
“We have the best owners in the world, they inspire us and they drive us. Our designers, our engineers our product planners feed off of this event,” said Jason Stoicevich, Director of the California Business Center, FCA US and Vice President – FIAT Brand, FCA − North America. “Proof is in our latest full-size offerings: the heart-pounding Challenger and Charger SRT Hellcats and Scat Packs from Dodge and the bold new 300 from Chrysler, products inspired by our owners. We view this event as an extension of our corporate family and truly look forward to hosting it every year.”
Thursday, March 19
6 p.m. - 10 p.m., Cruise-in at Fuddruckers in Lake Forest, California
Friday, March 20
Noon - midnight, Spring Festival Kickoff Party at Double Tree Irvine Spectrum
Saturday, March 21
10 a.m. - 4 p.m., 10th annual Spring Festival of LXs at the Verizon Wireless Amphitheater, 8808 Irvine Center Dr., Irvine, California (main parking lot)
Dodge Challenger SRT Hellcat and Viper thrill rides
Chrysler Pavilion – interactive consumer display with raffle/shirt takeover
FCA US product display and consumer interaction
Photo and executive interview opportunities available.
About Spring Festival
Started in 2006 in the FCA US California Business Center parking lot as a small group and active community of online Chrysler and Dodge “LX” owners and forum users, “Spring Festival” has grown into one of the largest “viral” owner events in the country (LX was the original vehicle platform code for Chrysler 300, Dodge Charger and Dodge Magnum). It has become somewhat of a homecoming for the owners, giving the active digital communicators a chance to meet face to face.
With food, prizes, custom vehicle displays, vendor alleys, cruises, parties and manufacturer round-table discussions, the event has evolved from a single day into a three-day weekend. Part homecoming, part celebration of great American cars and part festival, this event has become a family destination every March.
The Spring Festival of LXs is a unique collaboration between FCA US California Business Center, owners, forum users, aftermarket vendors and “tricked-out” vehicles from the factory. Spring Festival