Fiat Chrysler Automobiles Drives the 2015 American Music Awards Telecast Via Unprecedented Collaborations With Warner Music Group, Universal Music Group and Sony Music
FCA is the official Automotive sponsor of the American Music Awards telecast
Automaker collaborates with Atlantic Records on music video featuring singer, songwriter and producer Charlie Puth and his hit song “One Call Away” in a new interpretation of the song created specifically for the video, which also includes appearances by platinum-selling country star and 2014 CMA New Artist of the Year winner Brett Eldredge, singer/producer Ty Dolla $ign and Latin pop singer and songwriter Sofia Reyes
Ninety-second version of the video to run during American Music Awards telecast; longer form music video (3:14) commissioned as part of collaboration can be viewed on Charlie Puth's official YouTube page
A 60-second commercial features Interscope Records rising stars BØRNS, Tory Lanez, Skylar Grey and Pia Mia
A 30-second spot, featuring Sony Music group Pentatonix, spotlights “Sing” and FIAT brand
Commercials aired on TV only during American Music Awards on Sunday, Nov. 22
Viewers could follow along on Twitter and Instagram through #DriveTheBeat
November 23, 2015 , Auburn Hills, Mich. -
For the second consecutive year, FCA US LLC will take automotive ownership of the American Music Awards (AMA) telecast, teaming up with not one, but the world’s three largest music companies – Warner Music Group, Universal Music Group and Sony Music – to present viewers with a one-night-only musical and television experience in an unprecedented collaboration. The company will present three custom television commercials featuring some of the biggest names in the recording industry on a night that pays tribute to today’s most influential and iconic artists. The spots aired last night during the AMA telecast, Sunday, November 22 from 8 p.m. to 11 p.m. ET/PT on ABC, in a unique collaboration that is one of FCA’s biggest television and music partnerships. Viewers could follow along on Twitter and Instagram through #DriveTheBeat.
“For the second year, FCA is taking automotive ownership of the American Music Awards, this time aligning with not one, but the world’s three most powerful music companies and the biggest names in the recording industry, to create custom music content that leverages itself against the strength and diversity of our brand portfolio,” said Olivier Francois, Chief Marketing Officer, FCA - Global. “The use of music in this campaign gives us the opportunity to connect with Millennials through a shared passion. Our strategy to approach each brand like a 'playlist' enables us to reach across genres, allowing us to check two of the most important marketing ‘boxes’ – brand building, giving each voice a distinctive persona, and relevance to a targeted audience.“
The company’s 90-second commercial with Atlantic Records’ singer, songwriter and producer Charlie Puth puts a unique multi-genre twist on his new hit “One Call Away.” The video also features platinum-selling country star and 2014 CMA New Artist of the Year winner Brett Eldredge, singer/producer Ty Dolla $ign and Latin pop singer and songwriter Sofia Reyes, “singing” along to Puth’s “One Call Away (Coast to Coast Mix),” as each travels through locations across the United States. Locations include Nashville, Detroit, Chicago, St. Louis, Los Angeles, the Valley of Fire in Nevada, the California Salt Flats and Miami. Each scene highlights a different iconic American landscape that leverages the DNA of each artist and the featured vehicles from the Chrysler, Dodge, Jeep®, Ram and FIAT brands. Vehicles spotlighted in the commercials include the Chrysler 200, Dodge Challenger, Dodge Charger, Fiat 500X, Jeep Renegade and Ram Rebel.
As part of the collaboration with Atlantic Records, the version of the “One Call Away” video produced for the American Music Awards campaign will debut in a longer-form three-minute video that will live on Charlie Puth’s YouTube page.
"When brand partnerships are done well, they create moments that resonate with customers, excite fans and bring artists to new audiences,” said Mike Caren, President of Worldwide A&R for Warner Music Group. “Olivier Francois and his team at Fiat Chrysler Automobiles understand the power that music has to move culture and connect people to products. Together, we've produced something innovative and unique that takes both FCA’s brands and Charlie Puth's amazing song in a whole new direction."
“The team at FCA truly respects artists and their craft and they have a deep understanding of how music can be used to motivate and inspire consumers,” said Camille Hackney, Atlantic Records EVP, Brand Partnerships & Commercial Licensing/Head of Global Brand Partnership Council. “This was a true collaboration between FCA, Atlantic and the artists featured in the video.”
A 60-second spot features four rising stars from Interscope Records (Universal Music Group): BØRNS (“Electric Love”) for the Chrysler brand; Tory Lanez (“Say It)” for the Dodge brand; Skylar Grey (“Cannon Ball”) for the Ram brand; and Pia Mia (“Touch”) for the Jeep brand.
"Fiat Chrysler Automobiles continues to be an incredible partner for us,” said Steve Berman, Vice Chairman, Interscope Geffen A&M. “Their commitment to showcasing new and important music, from a diverse array of artists, is something we really value."
A 30-second spot from the FIAT brand features Sony Music group Pentatonix and their hit song “Sing," which was released in October and already has more than 4.4 million YouTube views. Since bursting onto the scene in 2011, the Grammy Award-winners and platinum-selling recording artists Pentatonix has sold more than 2 million albums in the U.S. alone and amassed more than 905 million views on their YouTube channel with more than 7.8 million subscribers. Their self-titled album debuted at number one on the Billboard 200 chart in October.
“We are excited to join with Olivier and FCA again, this time in showcasing Pentatonix in their first major TV spot,” said Brian Monaco, Global Head of Advertising, Film & TV for Sony/ATV Music Publishing. “Our relationship with Olivier and the FCA team has afforded us the opportunity to watch Olivier’s genius up close and he has done it once again. As usual, Olivier hit it out of the park in juxtaposing the playful spirit of the band, the infectious chorus of 'Sing' and Fiat’s fun-to-drive cars.”
The ongoing collaboration between FCA US and New York and Hollywood’s top music labels has pushed the automaker’s presence in official YouTube music videos featuring product integration to over a record 3 billion views and climbing.
ABOUT ATLANTIC RECORDS
Atlantic Records celebrated its 65th Anniversary in 2013. Founded in New York City, the label literally grew from a one-room operation into one of the world’s preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic Records Group roster today includes many of the world’s most popular recording artists, among them James Blunt, B.o.B, Christina Perri, Coldplay, Death Cab for Cutie, Ed Sheeran, Flo Rida, fun., Lupe Fiasco, David Guetta, Bruno Mars, Matchbox Twenty, Janelle Monáe, Jason Mraz, K Michelle, Nate Ruess, Shinedown, Rob Thomas, Trey Songz, Ty Dolla $ign, Wale, Wiz Khalifa, and many more.
ABOUT INTERSCOPE GEFFEN A&M
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman and CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company. Interscope Records | Interscope Geffen A&M Records
ABOUT SONY/ATV MUSIC PUBLISHING:
Sony/ATV Music Publishing, established in 1995 as a joint venture between Sony and Michael Jackson, is the world’s leading music publisher. Together with EMI Music Publishing, Sony/ATV owns or administers around 3 million copyrights including those from such iconic music catalogs like Leiber & Stoller, Mijac Music, Motown and Famous Music. Sony/ATV also controls many of the best known songs ever written like “New York, New York”, “Hallelujah”, “All You Need Is Love”, “You’ve Got a Friend”, “Moon River”, “Jailhouse Rock”, “The Mission Impossible Theme”, “Ain’t No Mountain High Enough”, “Over the Rainbow”, “Stand By Me”, “I Heard It Through The Grapevine” and “Singin’ in the Rain”. In addition, Sony/ATV represents the copyrights of such legendary artists as The Beatles, Leonard Cohen, Bob Dylan, Marvin Gaye, Michael Jackson, Carole King, Kraftwerk, Joni Mitchell, Willie Nelson, Roy Orbison, Queen, The Rolling Stones, Richie Sambora, Sting, The Supremes, Wyclef Jean, Hank Williams and Stevie Wonder, among others. Its ever-growing list of chart-topping artists, writers and producers includes Akon, Avicii, Calvin Harris, Jessie J, Alicia Keys, Lady Gaga, P!nk, RedOne, Shakira, Ed Sheeran, Sam Smith, Stargate, Taylor Swift, Kanye West and Pharrell Williams.
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