Argentum may make Chrysler SUVs - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 10-09-2008, 03:48 PM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,851
Argentum may make Chrysler SUVs

October 10, 2008

NEW DELHI: Detroit major Chrysler is understood to be in advanced talks with Argentum Motors, owned by former Hyundai-boss BVR Subbu and Spice Jet’s
Ajay Singh, for a contract manufacturing alliance. Sources say, Chrysler is interested in contract manufacturing its SUV range (which includes once-best-sellers like Jeep Cherokee and Grand Cherokee) and Dodge line-up (for which it’s looking for small car options) in India both for sale in India and North America.

Chrysler has been in precarious financial health and the management has been looking to forge relationships with low-cost manufacturers in China and India, both for an emerging market footprint as well as for sale in North America. Mr Subbu told ET: “Argentum is in talks with several global automotive players. Given the structure of the Indian market, we are in talks with manufacturers who can give us a range of vehicles in the 3.5-4.4 metre overall length category. Obviously, these would necessarily be budget cars. None of these discussions have reached a final concrete stage yet.”

Analysts say the emerging market push and low-cost sourcing strategy of Chrysler is crucial for it to turn around. The carmaker is eyeing fuel-efficient and frugally manufactured models to improve margins. Chrysler was bought over by PE firm Cerberus last year, but according to media reports, its new parent has reportedly been having problems pumping fresh funds into the loss-making carmaker for new product development and running costs.

Argentum was earlier reportedly in discussions with Daimler as well but it fell through and the German biggie later decided to tie up with Hero Motors for a truck JV. The company, which owns Daewoo Motor India’s now-defunct plant in Surajpur, is looking to tie up contract manufacturing deals with top MNCs looking for a low cost manufacturing base in India.

Chrysler recently announced an alliance with China’s Great Wall Motor for a small car which industry has dubbed the ‘A-Class’ car. Earlier, it tied up with another Chinese company Chery for small cars to be sold worldwide, badged as Dodge vehicles.

Sources say several Chrysler models — including the Jeep Grand Cherokee — were being tested by Argentum. However, Mr Subbu refuted that connection saying that the vehicles had been imported by Argentum for its own benchmarking purposes.

Chrysler has already acquired an Indian connection for its electric vehicle range. Tata Motors has entered into an arrangement with Chrysler to develop an electric version of the Ace light truck for sale in North America. Chrysler’s Global Electric Motorcars section will import the fully-built vehicles for sale in America.

LINK: Argentum may make Chrysler SUVs- Automobiles-Auto-News By Industry-News-The Economic Times


Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is offline  
Sponsored Links

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply

Register Now

In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Chrysler to Unveil New PT Cruiser rickaren Chrysler/Dodge/Jeep News 2 08-12-2008 08:55 AM
Chrysler LLC Prices New Hybrids Thousands Below Competition rickaren Chrysler/Dodge/Jeep News 0 06-17-2008 09:52 AM
Chrysler LLC Salutes Nearly 200 Dealers That Sold at Least 1,000 Units in 2007 rickaren Chrysler/Dodge/Jeep News 1 04-22-2008 06:25 PM
Chrysler LLC Announces Barrage of New Engineering and Technology Innovations rickaren Chrysler/Dodge/Jeep News 0 04-14-2008 10:48 AM
20 Years of Chrysler Concept Vehicles rickaren Chrysler/Dodge/Jeep News 0 05-25-2007 10:42 AM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome