Can Arnell the Designer Rescue Chrysler?
With the rather lofty title of acting chief innovation officer, Mr. Arnell will have input on how the sputtering maker of Dodge trucks, Jeep SUVs and Chrysler sedans crafts future editions of its cars and trucks. Not bad for someone who, despite a design résumé that stretches back 25 years, is still pretty much known as an adman.
Just three months on the job, Mr. Arnell said his influence had yet to be seen and won't be until later this year. In the next 30 months, vehicles and other Chrysler merchandise available in dealerships that bears his touch should be hitting the marketplace. But whether it helps an automaker that's having tough time with its turnaround as it putters into a nasty-looking economic period remains to be seen.
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Can Arnell the Designer Rescue Chrysler? - Advertising Age - News
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