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Chryslerís Ram not charging into aluminium

Chryslerís Ram not charging into aluminum

November 03, 2014



Quote:
Aluminium-intensive bodies will not be featured on upcoming Ram trucks due largely to a lack of consumer demand for the lightweight material, according to the companyís top executive.

"I have never heard anyone ask for an aluminium truck," Bob Hegbloom, president and ceo of Ram Trucks, a division of Auburn Hills, Michigan-based Chrysler Group LLC, told reporters October 30. "You can look at some data and research out there and the customers feel much safer in a steel vehicle. Even on certain areas they can understand using different materials-whether that's on the hood, whether it's in the box of a truck. But in particular on the doors of a vehicle where they feel exposed, they feel the safest material...
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