Chrysler: 10-year investment - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 08-21-2008, 06:08 AM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,847
Chrysler: 10-year investment

Chrysler: 10-year investment

Thursday, Aug. 21 2008

Cerberus Capital Management LP, the owner of Chrysler LLC, says it sees the
automaker as a 10-year investment.

With all of Chrysler's problems, the industry has been rife with speculation
about whether Cerberus would decide it had made an ill-timed bet and sell the company.

But top Chrysler executives say they are determined to fix the company, and
Cerberus executives say they will get the chance.

Their plan hinges on a wave of new offerings beginning in 2010, and a mix of
cars better suited to the times, to help spur another comeback for a company with a long history of them.

Cerberus executives say they have a decade-long horizon for making their $7.4 billion investment pay off.

"Our market share is not really relevant this early in the game," said Timothy
F. Price, a managing partner at Cerberus. "Our objective is to make money here on a 10-year investment."

Price also said Cerberus had no plans to sell any of Chrysler's brands.

Since Cerberus acquired Chrysler one year ago, the automaker has been a
cost-cutting machine. As part of the cost-cutting measures, it will lay off
about 2,400 people in Fenton when it eliminates a shift at the pickup assembly plant next month and shutters the adjacent minivan plant in October.

LINK:STLtoday - Chrysler: 10-year investment


Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is offline  
Sponsored Links

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply

Register Now

In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Chrysler LLC Prices New Hybrids Thousands Below Competition rickaren Chrysler/Dodge/Jeep News 0 06-17-2008 09:52 AM
Chrysler LLC Salutes Nearly 200 Dealers That Sold at Least 1,000 Units in 2007 rickaren Chrysler/Dodge/Jeep News 1 04-22-2008 06:25 PM
Chrysler set to ax models rickaren Chrysler/Dodge/Jeep News 2 03-13-2008 04:17 PM
Chrysler LLC Achieves Record Sales Outside North America With Best Year Ever rickaren Chrysler/Dodge/Jeep News 0 01-07-2008 08:12 AM
Chrysler on Verge of Sale to a Private Firm rickaren Chrysler/Dodge/Jeep News 0 05-13-2007 11:29 PM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome