Chrysler dealer network:
Posted Thursday, May 21, 2009, 9:17 am in Employee News
Last modified on Thursday, May 21, 2009, 10:34 am.
Steve Landry, Executive Vice President, North American Sales and Marketing, Service and Parts, provides the following details on the current condition of the Chrysler dealer network:
“The automotive industry cannot support the number of dealers currently in the marketplace. From 1990 until 2007, the industry averaged 16 million new vehicles sold each year. In 2009, new vehicles sold are expected to be 10.5 million units.
“Chrysler is treating the rejected dealers fairly by assisting in the redistribution of remaining vehicle and parts inventory, as well as paying incentive and warranty payments due.
“It was not an easy decision to ask the court to reject a portion of our dealer sales and service agreements, but the reality is Chrysler’s viability depends on a vibrant, profitable dealer network. As presently configured, Chrysler’s dealer network does not meet that test. If the sale to Fiat is not approved by the Bankruptcy Court, the stark reality is all 3,181 dealers will face elimination.
“The process to evaluate dealers was a thorough, rigorous process that used a data-driven metric that included the following factors:
- Minimum Sales Responsibility
- A scorecard that measured sales, share, shipments, customer satisfaction index, service satisfaction index and warranty repair
- Facility (capacity, Millennium II standards)
- Location (optimum retail area)
- Dual (Dealer is dualed with a competing manufacturer)
- The market’s total sales potential
“Under this plan, 2,392 dealers across the United States move forward with the new company. It doesn’t mean that the 789 rejected dealers will close if this motion is approved by the Court. Forty-four percent of the 789 “rejected” dealers are dualed with another (competing) new vehicle franchise and can continue to sell those makes of vehicles, 83 percent of the 789 “rejected” dealers sell more used than new vehicles and many of these dealers will continue selling and servicing pre-owned vehicles.
“Chrysler began the process to consolidate dealerships and locate all three brands under one roof more than 10 years ago. The Company made the decision not to continue to manufacture and market overlapping products. It is critical the majority of our dealers offer customers all three brands under one roof.”
Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
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