Chrysler may drop Avenger - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 01-09-2012, 05:55 PM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,860
Chrysler may drop Avenger

Chrysler may drop Avenger, focus on 200 sedan


DETROIT (Reuters) - Chrysler Group LLC may drop the Dodge Avenger within three years as it readies a redesign of the better-selling Chrysler 200 sedan built on the same platform, a Chrysler executive said on Monday.

"Chrysler Group will likely consolidate around one midsize car in the future," Reid Bigland, head of the Dodge brand, told Reuters in a Monday interview at the Detroit auto show.

By focusing on a single model, Chrysler can lower marketing and development costs. The move also removes the risk that one model might steal sales from the other in the same showroom.

The Dodge Avenger and the Chrysler 200, formerly known as the Sebring, are built at the automaker's Sterling Heights, Michigan, plant and were overhauled in 2010.

"If we have two cars that are very similar, it does split dealer focus," Bigland said. "Consolidating around one very competitive entry certainly has its advantages."

A lackluster vehicle lineup and an untenable cost structure pushed Chrysler to the brink of collapse before its federal bailout in 2009. Chrysler emerged from bankruptcy under the management control of Italian automaker Fiat SpA.

Under Sergio Marchionne, the chief executive of both companies, Fiat and Chrysler are fusing their operations and developed a joint platform based on Fiat engineering that will underpin many of the group's future vehicles.

Chrysler unveiled the Dodge Dart compact car, which is the first vehicle off this platform, during the Detroit auto show. In the future, the Dart's roomy interior could win over some consumers who might have considered the Avenger, Bigland said.

Chrysler already offers its trademark minivans under the Dodge and Chrysler brands. But Bigland described the Avenger and 200 as "more closely aligned."

"Post-Fiat, there's a lot more product delineation," Bigland said.

Last year, the Avenger sold more than 64,000 vehicles in the U.S. market. The 200 sold about 87,000 in 2011.

The 200 was featured in Chrysler's 2-minute Super Bowl advertisement last year that featured performer Eminem and the tagline "Imported from Detroit."



Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is offline  
Sponsored Links

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply

Register Now

In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Chrysler to drop discounts? rickaren Chrysler/Dodge/Jeep News 0 01-12-2010 04:36 PM
Chrysler May Drop Another 145 Dealers rickaren Chrysler/Dodge/Jeep News 0 11-18-2009 05:50 PM
Chrysler to Drop 'Clunker' Incentive rickaren Chrysler/Dodge/Jeep News 0 08-02-2009 11:49 AM
Chrysler plans to drop AWD option on 2009 Sebring, Avenger and Caliber rickaren Chrysler/Dodge/Jeep News 0 10-19-2008 07:18 PM
Chrysler Posts 23% Drop rickaren Chrysler/Dodge/Jeep News 1 05-09-2008 04:32 AM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome