Chrysler Mexico set a sales record
Chrysler de Mexico set a sales record for the year of 9,977 units during November 2013
FIAT brand sales rise 132 percent during November 2013; Best sales month ever
Ram Truck brand sales surge 14 percent compared to November 2012; Best November in two years
Jeep® brand posted sales of 2,209 units during November 2013
Chrysler brand reported a sales increase of 12 percent versus November 2012
Dodge brand registered sales of 3,406 units during November 2013
Fiat 500 posted sales of 479 units; Best sales month ever
Chrysler 200 sales grew 48 percent; Best sales month since its launch
Dodge Challenger sales improved 175 percent versus November 2012
Jeep Grand Cherokee sales up 33 percent compared to November 2012; Best November in 10 years
Ram Crew Cab reported a sales increase of 53 percent; Best November in 5 years
Dodge Avenger sales improved of 79 percent; Best November in 5 years, and best sales month of the year
Fiat Strada reported sales of 131 units during November 2013
Jeep® Wrangler continue its strong sales performance with a sales increase of 17 percent
December 3, 2013 , Mexico City -
Chrysler de Mexico announced today sales of 9,977 units for the month of November 2013, setting a sales record for the year.
“November marked our best sales month of the year, Chrysler, Ram and FIAT brands posted double digit sales growth. FIAT brand marked its best sales month ever, our products raise the bar in their segment, and the customers recognize it. This month Jeep brand reported very good sales results due to Jeep Grand Cherokee and Jeep Wrangler; the new Jeep Cherokee is starting to arrive to our dealerships, this product has had positive acceptance among people around the world," said Bruno Cattori, President & CEO of Chrysler de Mexico.
Chrysler brand sales totaled 641 units during November 2013, an increase of 12 percent led primarily by Chrysler 200, which posted sales of 219 units, an increase of 48 percent compared to November 2012. This month marked the best sales month ever for Chrysler 200. Chrysler Town & Country posted sales of 401 units during November 2013. Chrysler 300 and Town & Country earned “Best Buy” awards by Consumers Digest.
Propelled primarily by Jeep Grand Cherokee sales of 680 units, which was named a “Best Buy” by Consumer´s Digest, Jeep brand reported sales of 2,209 units during November 2013. Jeep Wrangler sales increased year-over-year by 17 percent to a total of 304 units. Jeep Wrangler received two 2014 Kelley Blue Book as Best Resale Value Awards: Top 10 and Compact SUV/Crossover. It was recognized as ‘Hottest 4x4 SUV’ at SEMA. The 2014 Jeep Cherokee was named as a Top 10 Car of 2014 by Hispanic Motor Press Awards Panel.
Dodge brand sales of 3,406 units were driven by a broad mix of Dodge Challenger and Dodge Avenger. Avenger continues its strong sales piece with 712 units sold during November. Dodge Challenger registered an increase of 175 percent. The Dodge Journey, which reported sales of 1,207 units, is proudly assembled in the Toluca, Mexico, plant and exported worldwide. This month Dodge Durango sales improved 9 percent, representing best sales month of the year. This vehicle was honored as a “Best Buy” 2014 from Consumers Digest, while Dodge Challenger won Kelley Blue Book's KBB.com Best Resale Value Awards.
Ram Truck Brand
Ram brand sales reached 1,844 units. Ram Crew Cab and Ram 4000 combined sales reached 1,016 units. Ram pick-up ST posted sales of 713 units during November 2013. 2014 Ram ProMaster was named as one of Top Ten Cars of 2014 by Hispanic Motor Press Awards Panel.
FIAT and Alfa Romeo Brand
Results for FIAT and Alfa Romeo were up 129 percent, with 1,016 units sold compared to November 2012. This marks the best sales month ever for FIAT brand. Fiat 500 posted sales of 479 units, the best sales month ever. Fiat Ducato sales increased 281 percent and Fiat Strada registered sales of 131 units during November 2013. During November, Fiat 500 was acknowledged as a “Best Buy” in the Subcompact segment by Consumers Digest.
About Chrysler de Mexico
Chrysler de Mexico was established in 1938 and is headquartered in Santa Fe. It has six plants located in Toluca and Saltillo, and one automotive engineering center located in Mexico City. Facilities include Toluca Assembly Plant, Toluca Stamping Plant, Saltillo Truck Assembly Plant, Saltillo Engine Plant Ramos Arizpe, Saltillo Stamping Plant, and Saltillo South Engine Plant. Since 2009, Chrysler de Mexico has been implementing World Class Manufacturing (WCM), a production methodology designed to reduce waste, has increased productivity and has restored dignity to the employees in all of its plants.
The Toluca Complex provides body panels and final assembly for Dodge Journey, Fiat 500 and Fiat Freemont. The Saltillo facilities manufacture the 5.7-liter V-8 HEMI® engine, 6.4-liter V-8 HEMI engine and 3.6-liter V-6 Pentastar engine. They also build the Ram 1500, Ram 2500/3500, Ram Mega Cab, Ram 3500 Chassis Cab, Ram 4500/5500 and the DX Chassis Cab (Mexican market), plus related body panels.
The Chrysler Automotive Engineering Center was created to develop, evaluate and test new vehicles to ensure they satisfy government requirements. The Engineering Center includes vehicle testing facilities, pollution/emission labs, material engineering, metrology, and engine and transmission dynamometers.
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