Chrysler Group LLC’s Mobile Showroom on the Road Again
Traveling showroom on 19-week trek across United States
Tour designed for thousands of Chrysler Group employees and supplier employees
All five vehicle brands featured on 95-stop tour
June 8, 2011 , Auburn Hills, Mich. - Chrysler Group LLC employees, suppliers and affinity partners can check out the all-new and significantly refreshed lineup of 2011 models up close and personal during the 2011 Chrysler Road Tour, which kicks off this week.
There are 95 stops on this extensive 19-week tour, an exciting mobile marketing event that provides Chrysler Group employees and employees who work for Chrysler Group suppliers the opportunity to talk at their place of employment with product specialists about the 2011 Chrysler, Jeep®, Dodge and Ram Truck models, as well as the 2012 Fiat 500 model.
“This is a terrific way to discover everything you want to know about our 2011 models without leaving work and in a no-pressure environment,” said Reid Bigland, President and CEO of the Dodge Car Brand and Head of U.S. Sales. “After employees examine our new 2011 models in this unique mobile showroom experience, they can visit their local dealers to purchase or lease their favorite vehicle.”
This fun-filled, one-day event includes vehicle demonstrations, complimentary food and beverages, prizes and event souvenirs. Further adding to the excitement, the tour includes a photo opportunity with Kurt Busch’s No. 22 NASCAR Dodge Charger.
Where space allows it, employees also will have the opportunity to test drive select vehicles. The product specialists will explain special discount programs available to employees.
A list of local dealerships will be available at each stop so interested employees can visit their favorite Chrysler, Jeep, Dodge, Ram Truck dealership or Fiat Studio to make their purchase or take a test drive.
The stars of the 2011 Chrysler Road Tour are the vehicles – the freshest lineup in the industry. From loved and proven family haulers, such as the Chrysler Town & Country minivan and all-new Dodge Durango three-row SUV, to the rugged, muscular vehicles like the 1500 Ram pickup truck and all-new Jeep Grand Cherokee, the 2011 Chrysler Road Tour has a vehicle for every need.
Other models featured on this tour are the Chrysler 200 sedan, the star of the innovative “Imported from Detroit” Super Bowl television commercial, and the all-new Chrysler 300 premium sedan, with its award-winning iconic rear-wheel-drive proportions, elegantly sculptured bodyside, and world-class craftsmanship and refinement.
The new 2012 Fiat 500, with its beautiful Italian styling, timeless functionality, efficient design and innovative technology, is on this tour along with the all-new Dodge Charger muscle car and Jeep Wrangler Unlimited.
The tour opened Monday at Continental Automotive Systems in Auburn Hills, Mich. The stops this week include such well-known suppliers as Delphi, Valeo, HP Enterprise Services and Inteva Products.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.