Chrysler plans to drop AWD option on 2009 Sebring, Avenger and Caliber - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

 
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 10-19-2008, 07:18 PM Thread Starter
Super Moderator
 
rickaren's Avatar
 
Join Date: Nov 2006
Location: Indiana
Posts: 22,860
Garage
Chrysler plans to drop AWD option on 2009 Sebring, Avenger and Caliber

October 19, 2008

Chrysler will drop its all-wheel-drive option for the 2009 Dodge Avenger, Caliber and Chrysler Sebring because of low demand. The information was confirmed by company spokesman Jiyan Cadiz, who said the option never really caught on since its introduction for those particular models late last year.

“For the Avenger, the take rate was 1.5% for 2008, and for the Sebring it was at 0.7%.” Cadiz revealed during a recent interview with Wards. “So obviously the bottom line is people want fuel economy, and the AWD modules are not profitable for us. That’s something we can get rid of as we’re consolidating products and finding what’s profitable.”

Both price and fuel-economy play a major role in affecting customer buying decisions in these segments. The FWD V6 Sebring, for example, is $2,000 cheaper than the AWD model and gets a city/highway EPA fuel-economy rating of 16/26mpg (15-9L/100km) versus 15/24mpg (16-10L/100km) for the AWD model.

Chrysler president and vice chairman Jim Press has also in the past questioned why an AWD option was offered on these three vehicles in the first place. However, a spokesman from BorgWarner, the company that supplies Chrysler with its AWD system, said the move was odd given market research that showed AWD is gaining popularity in the B, C and D segments globally.

Chrysler is currently developing an active AWD system that normally runs in 2WD mode and only switches to all-wheel mode when there’s loss of traction. The system is expected to debut in the next-generation Chrysler 300 sedan and fuel-economy is expected to be almost the same as the 2WD-only model. The company also plans to keep its AWD option on its other models.


LINK: Chrysler plans to drop AWD option on 2009 Sebring, Avenger and Caliber - MotorAuthority - Car news, reviews, spy shots

Rick

Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is online now  
Sponsored Links
Advertisement
 
Reply

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in











Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
Chrysler Recalls 2009 Sebring, Dodge Avenger, Caliber, Journey, Jeep Compass and Patr rickaren Chrysler/Dodge/Jeep News 0 10-16-2008 08:01 PM
Chrysler LLC Prices New Hybrids Thousands Below Competition rickaren Chrysler/Dodge/Jeep News 0 06-17-2008 09:52 AM
Chrysler LLC Announces Barrage of New Engineering and Technology Innovations rickaren Chrysler/Dodge/Jeep News 0 04-14-2008 10:48 AM
All-new Dodge Caliber SRT4® Launches in Markets Outside of North America rickaren Chrysler/Dodge/Jeep News 0 04-01-2008 11:48 AM
20 Years of Chrysler Concept Vehicles rickaren Chrysler/Dodge/Jeep News 0 05-25-2007 10:42 AM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome