Chrysler stores start adding new "Ram" logo - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 01-09-2010, 09:38 PM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,760
Chrysler stores start adding new "Ram" logo

Ram brand, signing on
Chrysler stores start adding new logo

January 4, 2010

DETROIT -- Chrysler Group dealers will be getting a new look as the company incorporates Ram into its stable of brands on dealership signs.

The new sign is part of a series of changes Chrysler is making at dealerships after its June emergence from bankruptcy under Fiat S.p.A.-led management.

Dealers who recently have upgraded their signs according to the latest company requirements will not have to pay for this next change. Chrysler will pick up the tab, said Kathy Graham, a company spokeswoman.

Some dealers are already incorporating the Ram logo into their stores. Said Tim Foss, business manager at Foss Motors, a Chrysler-Dodge-Jeep-Ram dealership in Exeter, N.H.: "As far as I know, I'm the first dealer in the country to have the Ram sign."

At the Foss store, the Ram logo went on the front of the building and on the sign standing in front of the building along the road. Ram replaces the Five Star Dealer portion of the sign, Foss said.

Graham said Chrysler will make final decisions about the look in the first quarter.

When Chrysler emerged from bankruptcy June 10, CEO Sergio Marchionne reorganized the company into component brands: Chrysler, Dodge, Jeep, Ram and Mopar parts and accessories. The brands are run as separate businesses with individual profit-and-loss responsibility. Marchionne made Ram a separate brand for trucks.

Chrysler wants all of its dealers to carry all four vehicle brands under a single roof as part of its Project Genesis consolidation plan.



Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is online now  
Sponsored Links

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply

Register Now

In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
2010 "RAM" Trucks rickaren Chrysler/Dodge/Jeep News 2 01-14-2010 01:32 PM
Dodge Ram Introduces "New Crew" of Ram rickaren Chrysler/Dodge/Jeep News 0 10-23-2009 07:39 AM
"Kick Start" The Auto Industry rickaren Chrysler/Dodge/Jeep News 0 08-10-2009 12:46 PM
Chrysler Canada:"sales are moving faster than chicken pox through kindergarten" rickaren Chrysler/Dodge/Jeep News 0 06-20-2008 07:14 AM
Chrysler offering "employee" discount to dealership workers rickaren Chrysler/Dodge/Jeep News 0 04-28-2008 07:07 AM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome