Chrysler will cut prices - Dodge Nitro Forum
Chrysler/Dodge/Jeep News Find out the latest scoop here!

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 01-14-2008, 07:08 PM Thread Starter
Super Moderator
rickaren's Avatar
Join Date: Nov 2006
Location: Indiana
Posts: 22,847
Chrysler will cut prices

Chrysler LLC is planning to improve the content and lower the price on 12 of its vehicles as part of a marketing campaign it plans to unveil next month, Vice Chairman and President Jim Press said Monday at the North American International Auto Show.

The Jeep Compass, Jeep Patriot and Dodge Caliber are among the vehicles that will get the treatment, but Press wouldn't give further details. He said the plan will be revealed to dealers at the National Automobile Dealers Association convention in February.

Press said Chrysler has already made 260 upgrades to its vehicles, mostly improvements in materials and appearance. That was part of a $150 million investment in existing products, he said.

"Over time you'll see an evolution to much stronger interior packages," he said.

Press said the company is in good shape despite a $1.6 billion loss in 2007. He said Chrysler has met the internal goals of its new owner, the private equity firm Cerberus Capital Management LP, and has plenty of cash on hand. He pointed out that Chrysler didn't lose any U.S. market share in 2007 even though U.S. sales were down, although he said that could change in 2008 as the company cuts low-profit sales to rental fleets.

"The bones are good," he said. "In a worst-case kind of environment, before there were any remedies applied, the company held its own."

Chrysler will cut prices


Nitro Year: 2007 (1 of 91,815 sold in 07)
Nitro Model: R/T 4X4 Stone White
CAT-BACK Exhaust, CAI, Projector Head Lamps
Fully-Equipped w/all factory options
rickaren is online now  
Sponsored Links

  Dodge Nitro Forum > Dodge Nitro News & Polls > Chrysler/Dodge/Jeep News

Quick Reply

Register Now

In order to be able to post messages on the Dodge Nitro Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Chrysler set to ax models rickaren Chrysler/Dodge/Jeep News 2 03-13-2008 04:17 PM
Chrysler cuts minivan prices by thousands rickaren Chrysler/Dodge/Jeep News 0 07-12-2007 04:52 PM
20 Years of Chrysler Concept Vehicles rickaren Chrysler/Dodge/Jeep News 0 05-25-2007 10:42 AM
Chrysler Group Sold rickaren Chrysler/Dodge/Jeep News 0 05-14-2007 08:02 AM
Chrysler on Verge of Sale to a Private Firm rickaren Chrysler/Dodge/Jeep News 0 05-13-2007 11:29 PM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome