Chrysler will pay for new-car fill-ups - Dodge Nitro Forum
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Chrysler will pay for new-car fill-ups

Automotive News | February 8, 2008 - 9:00 pm EST




Chrysler LLC dealers are getting their gasoline money back.

Starting March 1, Chrysler will restore to dealers money to give customers a full tank of fuel for new vehicles.

Chrysler executives received loud ovations when they announced the change at dealer meetings across the country.

The cost to fill the 21.1-gallon tank of the Jeep Grand Cherokee, for instance, is about $63.

Under DaimlerChrysler ownership, the company took away the fill-up money in 2000 after rancorous meetings with dealers. The reinstated fill-up is part of a series of retail initiatives the automaker is rolling out this month as part of Chrysler's "New Day Celebration."

In a national road show the last few days, Chrysler LLC's top sales executives including co-President Jim Press, Executive Vice President Steven Landry and Chief Marketing Officer Deborah Meyer revealed major changes to dealers.

Chrysler told dealers it will speed parts delivery to them by giving a key component of the business to UPS.

Chrysler also said it will give customers more equipment for their money on 12 vehicles. c



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