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'Code of the West' ads

August 11. 2011

Ram announces two new 'Code of the West' ads for September

Chrysler Group LLC is stepping up the marketing of its Ram Truck brand with two new Western-themed television spots that will debut nationwide in September.

The first features a Ram pickup running through the desert with wild horses and touts the trucks 20 mile-per-gallon fuel-economy average. The second features its Power Wagon model climbing a rocky hill, challenging competing trucks to follow it.

Both are part of the "Code of the West," marketing campaign the company launched earlier this year.

"The 'Code of the West' national advertising campaign is founded on the principles of truth, honesty and integrity. It separates Ram from its competitors and focuses on the proven capability and superiority of the entire product line," said Fred Diaz president of the Ram Truck division. "The new tagline — 'Guts. Glory. Ram.' — pays homage to the history of Ram Truck brand and represents the hard work and dedication placed in the designing, engineering and production of each of our Ram Trucks."

From The Detroit News: Autos Insider | Ram announces two new 'Code of the West' ads for September | The Detroit News


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