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rickaren 06-21-2014 03:23 PM

Fiat 500e vehicles TPMS warning indicators
 
Published on June 20, 2014
Chrysler requests inconsequential noncompliance over TPMS indicators



WASHINGTON—Chrysler Group L.L.C. has filed a petition for a finding of inconsequential noncompliance with the National Highway Traffic Safety Administration over the tire pressure monitoring system warning signals in certain Fiat 500e vehicles.

The 3,447 Fiats in question were manufactured at Chrysler’s plant in Toluca, Mexico, between March 21, 2013 and Feb. 11, 2014, Chrysler told NHTSA. In the case of tire underinflation, the TPMS warning indicators on the dashboards flash orange, instead of the yellow required by NHTSA’s TPMS standard.

Chrysler said it believed the noncompliance with the TPMS standard was inconsequential because the signal still clearly indicates tire underinflation. Even if owners can’t interpret the meaning of the signal, the owner’s manual will tell them what it means, the auto maker said.

A NHTSA finding of inconsequential noncompliance excuses manufacturers of tires, auto and auto parts from conducting a formal recall.


SOURCE

rickaren 06-23-2014 08:04 AM

Production Begins for 2015 Fiat 500 Abarth
 
Production Begins for 2015 Fiat 500 Abarth with New Automatic Transmission

Specially tuned automatic transmission maintains high-performance legacy of Abarth models while delivering accessible performance to more customers
Six-speed automatic transmission is paired with the 1.4-liter MultiAir Turbo engine to deliver up to 183 ft.-lb. of torque and 157 horsepower
2015 Fiat 500 lineup features interior updates and arrives in studios later this summer


June 23, 2014 , Auburn Hills, Mich. -

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The high-performance 2015 Fiat 500 Abarth and Abarth Cabrio, now offering an optional six-speed automatic transmission, begins production today at Toluca Assembly Plant in Toluca, Mexico.

The Abarth’s optional six-speed automatic transmission, new for 2015, is mated to the track-proven 1.4-liter MultiAir Turbo engine to deliver up to 183 ft.-lb. of torque and 157 horsepower.


To ensure the 2015 Fiat 500 Abarth and Abarth Cabrio remain true to their high-performance and track-ready heritage, the six-speed automatic transmission has been reinforced with more clutch plates and a more robust heat treatment to allow for higher torque capability. The Sport mode calibration allows for an even more engaged driving experience with special features such as fuel-cut upshifts, rev-matching downshifts, brake-assist downshifts, corner gear hold and fast-off gear hold, as well as a more aggressive pedal map.

“Accessible performance has always been a hallmark of the Abarth name,” said Jason Stoicevich, Head of FIAT Brand for North America, Chrysler Group LLC. “Now, with the addition of an optional automatic transmission, an entirely new group of customers will be able to experience the thrill of driving the Fiat 500 Abarth lineup. Fiat 500 Abarth sales increased more than 16 percent during this year, and we expect this sales success to continue with the launch of this new automatic transmission.”

Production also begins today for the 2015 Fiat 500 Turbo, which features an optional automatic transmission for this model year. The full 2015 Fiat 500 lineup, with interior updates such as an innovative instrument panel with a 7-inch high-definition color display, will arrive at FIAT studios later this summer.

FIAT brand sales were up 18 percent in May, its best ever monthly sales since the brand returned to the U.S. market in 2011. It was the brand’s sixth-consecutive month of year-over-year sales gains. The Fiat 500 Abarth Cabrio, with its 66 percent year-over-year increase, recorded the largest percentage sales gain of any Fiat 500 model in May.

rickaren 06-26-2014 09:41 AM

The FIAT Brand Awarded Seven “Lions”
 
The FIAT Brand Awarded Seven “Lions” at the 2014 Cannes Lions International Festival of Creativity
FIAT USA Rides Wave of Success with Silver “Lion” for its FIATski Watercraft Campaign



June 25, 2014 , Auburn Hills, Mich. -

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The FIAT Brand was awarded seven prestigious “Lion” awards during the 2014 Cannes Lions International Festival of Creativity, the world's biggest celebration of creativity in communications.

In America, the FIAT Brand received a Silver “Lion” in the “Outdoor/Transit” category for its FIATski (watercraft) campaign. In addition to the U.S award, Fiat Automóveis was awarded with five Lions in the festival, including one in the Innovation category, the first one for any Brazilian company. In Italy, the commercial "Yacht" was granted a bronze in the "TV & CINEMA FILM" in the “Cars” category.


“The FIAT brand made a big splash this year at the Cannes Lions International Festival of Creativity,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand. “We strive to create compelling campaigns that speak the language of FIAT globally, and to be recognized with seven ‘Lions” is a tremendous honor.”

In the U.S., the “FIATski” activation was an extension of the FIAT brand’s 2012 “Immigrants/Sexy People (The FIAT Song)” advertising campaign, which announced the brand’s arrival in America with the Fiat 500 diving into the sea in Italy and re-emerging onto U.S. shores. To extend the idea in the biggest way possible, the entire Fiat 500 family, including the Fiat 500, Fiat Abarth and Fiat 500L, was turned into watercraft which zipped across the United States during summer 2013, including in Miami, Huntington Beach, Chicago and San Francisco.

The FIATskis stole the show for over 100,000 fans on hand in July for the 2013 US Open of Surfing in Huntington Beach, California. In San Francisco, the watercraft buzzed the harbor during the America’s Cup, shot over to the Golden Gate Bridge and ended up in McCovey Cove to make an appearance with fans at a Giants baseball game. They even emerged in Chicago along the Lake Michigan waterfront and circled tourist’s boats on the Chicago River en route to an encore at the Lollapalooza Music Festival. And in November 2013, the FIATskis escorted the Italian cruise ship MSC Divina for its maiden voyage into its new Miami homeport. In the end, all six FIAT watercraft made an unforgettable statement – the Italians are here, and they’re here to party.

The FIAT brand’s FIATski (watercraft) campaign was created in partnership with Dallas-based The Richards Group.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original 1957 Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards.

In North America, the FIAT brand portfolio continues to expand with the introduction of the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the Fiat 500L, an all-new five-passenger model that expands FIAT’s brand style and efficiency into the growing B-segment.

rickaren 07-01-2014 09:19 AM

FIAT Brand Sales Up 11 percent in June
 
07/01/2014


FIAT Brand

FIAT brand sales were up 11 percent in June, the brand’s best ever sales in the month of June. It was the brand’s seventh-consecutive month of year-over-year sales gains. Sales of the Fiat 500L were up 113 percent in June compared with sales in June 2013, the 500L’s first month on sale in the U.S. The Fiat 500 Cabrio Abarth, with its 130 percent year-over-year increase, recorded the largest percentage sales gain of any Fiat 500 model in June.

The FIAT brand announced that production of its high-performance 2015 Fiat 500 Abarth and Abarth Cabrio, now offering an optional six-speed automatic transmission, began in June in the Toluca Assembly Plant in Toluca, Mexico. The Abarth’s optional six-speed automatic transmission, new for 2015, is mated to the track-proven 1.4-liter MultiAir Turbo engine to deliver up to 183 ft.-lb. of torque and 157 horsepower.



Chrysler Group LLC Reports June 2014 U.S. Sales Increased 9 Percent; Best June Sales Since 2007

rickaren 07-05-2014 09:52 AM

2015 Fiat 500 Abarth Cabrio Fully Loaded 0-60 MPH Review
 
While at the Chrysler Proving Grounds, the guys packed into the Fiat 500 and took it for a spin on the high-speed track. It looks like a heck of a lot of a fun, and when really put to the test with a 0-60 time, the little Abarth Cabrio proves its mettle.

Can you really put four adults in there and still have fun behind the wheel of the 2015 Fiat 500 Abarth Cabrio? Watch the video and find out!



2015 Fiat 500 Abarth Cabrio Fully Loaded 0-60 MPH Review


Published on Jul 4, 2014

( The Fast Lane Car: Auto News, Views, and Reviews |The Fast Lane Car: Auto News, Views, and Reviews ) The 2015 Fiat 500 Abarth Cabrio is a fast and fun car. But show how fast is it from 0-60 Fully Loaded. Is it faster than the Ford Fiesta that we tested Fully Loaded last week. In this video we find out.

rickaren 07-07-2014 04:06 PM

2015 Fiat 500 Abarth Automatic Transmission
 
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2015 Fiat 500 Abarth Automatic Transmission

Published on Jul 7, 2014

Jason Stoicevich, Head of FIAT Brand North America and Matt Davis, Head of FIAT Product Marketing show off the 2015 Fiat 500 Abarth with new automatic transmission.

rickaren 07-09-2014 06:26 PM

Funny Or Die Create Web Series “Neighbors”
 
The FIAT Brand and Funny Or Die Create Web Series “Neighbors”

Web series follows the adventures of an American couple when an Italian couple moves in next door, following the success of “Backseat Italians” campaign last year: FIAT on Funny or Die
FIAT celebrates web series and international soccer fever by sponsoring “Funny Or Die Soccer Week” programming event


July 9, 2014 , Auburn Hills, Mich. -

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FIAT Brand North America has launched a web series titled “Neighbors” in conjunction with the comedy video website Funny Or Die. The web series features five webisodes showcasing the 2014 Fiat 500L as it follows the adventures (or misadventures) of a suburban American couple as they interact with their new Italian neighbors. “Neighbors,” which debuted in June on Funny Or Die, was promoted via a custom spot that ran on TBS in addition to targeted media across Turner’s digital portfolio. Fiat’s “Neighbors” will premiere its final two episodes this week on Funny Or Die, which can be viewed at FIAT on Funny or Die.

"The FIAT brand’s playful personality and Italian heritage give us license to find new ways to tell our brand story. Partnering with Funny Or Die, which has a huge built-in fan base and social media following, has proven to be a winning formula for us,” said Olivier Francois, Chief Marketing Officer - Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand. “The reaction to our ‘Backseat Italians’ video proved the power of great content and a passionate fan base that Funny Or Die brings to the partnership. Since the launch of this latest series of videos, we've seen an uptick in web traffic, and this deeper engagement with our brand ultimately leads to FIAT Studio visits.”

“Working with FIAT again on this new series has been great,” said Chris Bruss, VP of Branded Entertainment, Funny Or Die. “We are really aligned creatively with FIAT’s brand team and the Doner agency, so it’s a great collaboration. We were able to pick-up where we left off and come up with a fun, creative concept that we knew would resonate with the FIAT brand and our audience.”

The web series begins with “The New Neighbors Are So … Italian,” when a middle-age suburban couple gears up to meet the hot, young and stylish Italians moving in to the house next door. The series follows the two couples through a series of four additional episodes: “Espress Lane to Trouble” proves that overdosing on espresso is no way to impress the cool, new Italian neighbor; “Spanking” demonstrates that the threat of being punished by a beautiful woman somehow does nothing to stop the neighborhood boys’ bad behavior; “Gluten Free” brings the American couple over for dinner at the Italian neighbor's home; and finally, “When in Rome” leaves everyone lost in translation when a figure of speech leads to a big misunderstanding.

Viewers of “Neighbors” can follow along and join in the conversation on Twitter by using the hashtag #italianneighbors. The posted webisodes currently hold “Funny” rankings by Funny Or Die viewers.

“Neighbors” was created in partnership with full-service advertising agency Doner.

In celebration of world soccer fever with cultures coming together all over the world, FIAT is sponsoring “Funny Or Die Soccer Week,” a special weeklong programming event featuring soccer-themed videos and articles, which can be viewed at Soccer.

Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim.

About Funny Or Die
Funny Or Die launched in April 2007 and has become an award-wining top destination for comedy on the web. The site has more than 19 million unique users per month, more than 60 million video views per month, and has grown into a vertically integrated 21st century digital studio that produces high-quality content over numerous platforms, operating a social media and marketing division with more than 8 million Twitter followers, approximately 8.5 million Facebook fans (#1 Comedy Brand on both Twitter and Facebook), and devoted followers on numerous social networking and sharing sites. Funny Or Die has become the “place to be seen” for comedic celebrities and the obvious destination for a daily comedy fix. Funny Or Die's founders are Gary Sanchez Productions (Will Ferrell, Adam McKay and Chris Henchy), Creative Artists Agency (CAA) and Michael Kvamme. Judd Apatow is also a principal partner in Funny Or Die.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original 1957 Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards.

In North America, the FIAT brand portfolio continues to expand with the introduction of the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the Fiat 500L, an all-new five-passenger model that expands FIAT’s brand style and efficiency into the growing B-segment.

rickaren 07-14-2014 03:38 PM

What Will Help Fiat's Sluggish Momentum In The United States? Read more: http://www.
 
What Will Help Fiat's Sluggish Momentum In The United States?

07/14/2014

Quote:

It appears to be a tale of two brands. While Chrysler sales have been doing very well lately, sales of its stable-mate Fiat (OTC: FIATY) have been struggling.

Fiat completed its acquisition of Chrysler back in January – and earlier this month, Chrysler Group LLC reported its 51st consecutive month of year-over-year sales gains.

The company said its Jeep and Dodge Ram brands posted gains last month, compared to June 2013 – with sales of the Jeep brand jumping 28 percent and the Ram truck up by 14 percent.

And while Fiat sales were reportedly up 11 percent in June, its best sales month ever, overall sales volume remains lower-than-expected. Fiat also took a big hit recently in the J.D. Power initial quality automobile survey – coming in last among the 32 brands surveyed.

The Los Angeles Times says Fiat owners in the J.D. Power survey reported nearly double the industry average of problems per vehicle.


Tim Fleming, an analyst with Kelley Blue Book, says that, on the surface, Fiat looks to be having a good year – with brand sales through June up 15.5 percent, following the launch of the second major model in Fiat's U.S. line-up, the 500L.

“However, there are a couple of worrying signs for the Fiat brand, namely with a rise in incentive spend and the average days in inventory,” Fleming told Benzinga.

“We have Fiat’s average days in inventory at 131 days in 2014, up from 109 in the first half of 2013. Meanwhile, incentive spend has jumped 14 percent this year, and reached its highest level ever for the Fiat brand in June.”

Fleming believes it's hard to imagine more sales growth for the 500 at this point without a subsequent increase in incentives, which he says will end up “potentially devaluing the model and brand in the long term.”

“New products in a wider array of segments would appear to be the best way to grow the Fiat brand in America,” he concludes, “but the big question is whether this is worth the expense with other established brands, such as Chrysler, Dodge and Jeep all in the portfolio.”
Read more: What Will Help Fiat's Sluggish Momentum In The United States? | Benzinga

rickaren 07-22-2014 10:02 AM

FIAT: again team up with the Vans US Open of Surfing
 
The FIAT Brand Rides Wave at Vans US Open of Surfing for 2nd Year


The FIAT brand will have a display area on the beach allowing over 500,000 attendees to experience FIAT brand vehicles
The FIAT brand portfolio will include the high-performance Fiat 500 Abarth Cabrio, the 4-door 500L Trekking and the all-electric Fiat 500e
Back by popular demand will be the brand’s water-bound FIAT-skis
FIAT brand to also display a special “Vans” design concept car
Surfer Brianna Cope to sign autographs on site
FIAT brand giveaways to include Wayfarer sunglasses, branded shoelaces and other FIAT-branded items


July 22, 2014 , Auburn Hills, Mich. -

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FIAT Brand North America will once again team up with the Vans US Open of Surfing this July 26-August 3 in Huntington Beach, California. As part of the activation, the FIAT brand will display a stand that allows attendees to interact with the full FIAT portfolio, including the high-performance Fiat 500 Abarth Cabrio, the 4-door 500L Trekking model, and the all-electric Fiat 500e. The display will also include a special Fiat 500L design concept inspired by Vans, which was created exclusively for the event. Those attending the event will also have the opportunity to receive FIAT brand giveaways, including Wayfarer sunglasses, branded shoelaces, and other FIAT-branded items.

“Last year’s Vans US Open of Surfing gave us the opportunity to be a part of an event that matches the spirit and playfulness of the FIAT brand,” said Jason Stoicevich, Head of FIAT Brand North America. “As we continue to launch new products, including the all-new automatic Fiat 500 Abarth, the US Open of Surfing remains a great platform to showcase the depth of our portfolio and interact with the young audience attending this event.”

In addition to the vehicles on the sand, the brand’s popular water-bound FIAT-skis, which made a splash last year, will be back surfing the waves of Huntington Beach in a return visit to the West Coast. Also at the event signing autographs will be professional surfer Brianna Cope.

The 2014 Vans US Open of Surfing will run from July 26 to August 3. All events are free and open to the public and can be viewed daily on the live webcast at 2014 Vans US Open of Surfing - Huntington Beach, CA - July 26th to August 3rd 2014. Having initially broken viewership records over the past two years, last year’s event garnered momentum bringing the viewership to 1.5MM+. The Vans US Open of Surfing is owned and operated by IMG.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original 1957 Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards.

In North America, the FIAT brand portfolio continues to expand with the introduction of the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the Fiat 500L, an all-new five-passenger model that expands FIAT’s brand style and efficiency into the growing B-segment.

rickaren 07-25-2014 10:48 AM

Abarth 695 Biposto - Tech Specs
 
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Abarth 695 Biposto - Tech Specs
Published on Jul 25, 2014

Discover all the main features of the fastest Abarth ever.


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